As if trying to land a new gig isn’t demoralizing enough, job seekers are meeting with characters powered by generative AI who are capable of meeting with infinite candidates to judge their skills.
Show-Level Transparency Could Be A Differentiator For FAST Channels
The more new FAST channels there are, the harder it is for them to stand out to advertisers that have long perceived them as the bargain bin of streaming. One way to grab the attention of advertisers is to provide the data and transparency they’ve long been asking for from CTV partners.
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Unlocking The Power Of AI In Contextual Targeting: A Guide For Agencies
The rise of AI is rapidly changing the way agencies and marketers must approach media. Technology companies have developed AI solutions that inform how they shift budgets and strategies toward contextual solutions that bypass the need for any third-party data. However, a change is occurring as platforms pivot and push hard at AI-driven optimizations. Advertisers […]
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Comic: The ‘Premium’ Internet
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Google Rushes Into AI, Everywhere; Can’t Teach A Young Watchdog Old Tricks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Guinea Pig Farm Google rushed generative AI search responses before the product was ready for primetime. In a recent blog post, Google announced a series of hasty updates after the rollout resulted in some glaring errors. (Would you like some glue in your […]
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Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform.
That’s according to a first-quarter Digiday+ Research survey of brand, retailer and agency professionals.
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How publishers are tapping into ESL/FACEIT Group’s growing esports ecosystem
As the esports industry took shape over the past decade, it was the video game publishers who often shouldered many of the overhead costs. In 2024, publishers have delegated more responsibility to ESL/FACEIT Group and other dedicated league operators — and they’re already reaping the rewards.
It’s become apparent that publisher ownership of esports leagues, once the esports industry’s dominant business model, is on the decline. Instead of operating their own events, publishers are increasingly enlisting third-party event vendors to do the job.
At the moment, there are several active companies that operate leagues for major esports publishers, including Blast, WDG and PGL — but the largest by far is ESL/FACEIT Group (EFG), a German company that Saudi Arabia’s Public Investment Fund purchased for $1.5 billion in 2022. (Editor’s Note: ESL/FACEIT Group paid for this reporter’s travel and lodging at the EFG-owned event DreamHack Dallas on June 2.)
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How AI’s energy needs conflict with media agencies’ carbon reduction efforts
As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block. And it’s a big block.
Over the last few months, it’s been widely chronicled that generative AI already requires massive amounts of energy to run, leading the International Energy Agency to recently project that global data center electricity demand will more than double by 2026, including in the U.S.
This realization directly counters the efforts media agencies have made in recent years to reduce carbon emissions for themselves, their clients and even the media companies whose ad time and space they buy.
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How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars
The hype cycle of AI in advertising is far from over — expect Cannes to be a hotbed for it.
Even so, amid the hype, there are marketers starting to spell out practical applications of AI in marketing now. Much of that use has been focused on chatbots and AI assistants as well as touting cost savings and personalization at a mass scale.
But U.S. Bank is taking a different approach to its practical use of AI. The financial giant recently turned to AI for research and focus group testing for its new creative. U.S. Bank worked with part-AI platform, part-agency Supernatural AI to make avatars of its customers and gut check how its proposed new messaging would perform with those customers to ultimately land on the new creative.
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How Sonos plans to market its new Ace high-end headphones in a noisy category
When it comes to high-end wireless headphones, there are plenty of major players on the market. But Sonos — a longtime leader in the speaker category — has a plan for competing in the crowded category while also reaching new audiences.
Along with spatial audio and noise-canceling features, Sonos Ace headphones also offer a way to switch back and forth between the company’s home theater soundbars to let people have immersive audio even while watching movies and shows on a big screen. Early reviews have praised Ace for its design and audio quality, but the challenge will be winning over people who have been longtime listeners of competitors like Bose and Apple. The product comes after Sonos debuted its first spatial audio speaker in April 2023 with the debut of the Era 300.
The Ace, which started shipping this week, cost $450 and come in two color options: black and soft white. However, headphones are something current Sonos customers have been asking about for a while, said Sonos chief commercial officer Deirdre Findlay. Even before the Ace was announced last month, more than 50,000 people have requested Sonos make its own headphones, according to Findlay, who spent several years on the company’s board.
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