The campaign features brand associates sharing their stories in their own words.
Dentsu Invests In ‘Angry Birds’ Sequel, Eyes Brand Opportunities
“It allows us to create unique and exciting opportunities for clients and partners at the inception of a production, rather than just as a follow-up to a launch,” says Dentsu’s Cathy Boxall.
Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting
A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round.
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Stagwell Rebrands ‘Brand New Galaxy’ As ‘Assembly’
The Warsaw, Poland-based digital commerce shop, officially becomes part of Assembly’s global media network, including key execs assuming Assembly roles.
From The Outside In: Checking In With Big Agency Media Vet Matt Seiler
Much has changed since Seiler was on the inside, but he has frank observations about where the agency business is headed next. Hint: It’s about its most precious inventory — you.
Pearls Before Swine by Stephan Pastis for Thu, 06 Jun 2024
Paramount Global Breakup: New Digital Disruptor Level Reached
Paramount signals new potential deal-making for streaming business, but is “not talking about marketing bundles.”
The Lords of Silicon Valley Are Thrilled to Present a ‘Handheld Iron Dome’
ZeroMark wants to build a system that will let soldiers easily shoot a drone out of the sky with the weapons they’re already carrying—and venture capital firm a16z is betting the startup can pull it off.
Marketecture Buys AdTechGod (No, Really)
Only in advertising is God himself up for sale. On Wednesday, the ad tech information resource business Marketecture announced it had acquired AdTechGod, an anonymous ad tech Twitter poster turned one-man content studio, and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom, founder and CEO of the advertising and technology career […]
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Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs
A recent trend of false advertising class-action suits has plagued the food and CPG industry. The latest product in the hot seat is Poppi, a digital-native soda brand facing a class-action suit disputing its “prebiotic” and “gut healthy” marketing claims. According to the complaint, soda drinkers must consume four cans a day at least to […]
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