Interpublic said the move “fully aligns the teams responsible for engineering behind” its “integrated marketing engine” into a single operating system connecting data, media, creative, production and
commerce.
commerce.
OpenAI Signs Multiyear Data Deal With ‘Time’
OpenAI has inked a multiyear data deal and strategic partnership with ‘Time’ to bring its journalism to its products including ChatGPT.
As video investment increases, mobile in-game video ads are on the rise
As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games.
Mobile games have evolved into a premium advertising channel — mass-market interactive entertainment. Statista predicts that advertising spend in mobile games will increase to $130 billion in 2025, up from $46 billion in 2021, solidifying mobile game advertising as an exponentially growing space.
Advertising in mobile games (and gaming in general) is a much less cluttered environment than other avenues marketers turn to, such as CTV, social media and display. Essentially, video is video, no matter where it appears. When it’s within mobile games, it’s a brand-safe space where advertisers can choose the genre and target the audience that best works for them.
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The PET Project That Mozilla Acquired
Why would Mozilla buy a privacy tech startup? To discuss its recent acquisition of Anonym, we bring on Co-Founder and CEO Brad Smallwood and CTO Tammy Greasby. When Anonym explored a partnership with Mozilla – not Firefox, its browser – the companies discovered they shared a mission to create a more private internet, Smallwood says. […]
The post The PET Project That Mozilla Acquired appeared first on AdExchanger.
Deepfakes Are Evolving. This Company Wants to Catch Them All
Hany Farid, a leading expert on image and video manipulation, says that detecting deepfakes will take more than AI alone.
TikTok Hires Cybersecurity Firms To Monitor Its U.S. Data-Protection Measures
TikTok has extended a partnership with Oracle and the “Project Texas Plan,” designed to wall off TikTok’s U.S. users’ data from the Chinese government. Government officials do not trust the project’s
legitimacy. Former TikTok employees have described the initiative as “largely cosmetic,” claiming that massive data sheets have been sent overseas to Beijing-based ByteDance workers.
legitimacy. Former TikTok employees have described the initiative as “largely cosmetic,” claiming that massive data sheets have been sent overseas to Beijing-based ByteDance workers.
Former Debate Coach Explains Biden’s and Trump’s Debate Strategy | WSJ
Analyst Advocates NARB Self-Reg Model For Generative AI Advertising
Self-regulation seems to be a massive and highly complex endeavor. But one Gartner analyst believes the ad industry can accomplish the task for generative AI.
GAI Ad Cloud Providers Need A Self-Regulatory Board That Follows The NARB
Self-regulation seems to be a massive and highly complex endeavor. But one Gartner analyst believes the ad industry can accomplish the task for generative AI.
Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports
Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable. That’s where video games come in. Since 2023, Ally Financial has partnered with youth marketing […]
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