Month: June 2024

The report suggests that lawmakers in New York have reached a “tentative agreement” on the bill introduced last year by state officials, which requires parental consent for algorithmic feeds.

Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.

The out-of-home media-buying vet most recently served as president of Omnicom’s OMnet.

More than just an ad campaign, the focus is influencing our energy choices.

A longtime ad vet, Lunenfeld has led marketing and brand strategy for blue-chip brands, including X.

WARC estimates retail media ad spending will top $150 billion this year, two years ahead of GroupM’s projections.

This Tactics + Insights guide, sponsored by Wiland, examines how brands and agencies use data to optimize campaigns. Marketers improve campaign performance and drive revenue growth by combining a holistic understanding of past campaigns, careful audience selection and in-flight campaign adjustments.

Agencies and brands face increasing pressure to quantify campaign performance and generate meaningful revenue. As a result, campaigns are often rapidly built and launched, rushed to completion before they can be fully optimized and then quickly forgotten in anticipation of the next campaign.

However, savvy marketers know they are more likely to hit their ambitious revenue and brand awareness KPI targets by investing in more thoughtful pre-launch analysis and post-launch observation.

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And will FAST channels try to add original content to their mix?

In today’s evolving digital landscape, the absence of third-party cookies presents new opportunities, and harnessing AI has become indispensable for marketers striving to maximize their budget and performance. However, while AI holds immense potential, it’s not enough for marketers to rely solely on simplified campaign metrics to grasp customer insights and marketing effectiveness. What’s more, […]

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