Less BS, More Facts, Some Opinions
If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Or, more accurately, it’s the fact that many marketers continue to rely on a metric that only gives credit to the last click a customer makes before converting, even though this […]
The post The Case Against Last Click appeared first on AdExchanger.
Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. To quote AdExchanger Associate Editor Alyssa Boyle’s reaction to this prediction: “Huh?” Frankly, the TV market’s vanishing impression problem is even more concerning than the numbers indicate. We know that viewing is rapidly migrating from linear […]
The post With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Reach appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Etsy’s Unwinnable Hand Etsy, the handmade and vintage product marketplace, is in a bind. Chinese manufacturers of super-cheap plastic and clothes (namely, Temu and Shein) are hoovering up paid media shopping traffic across the major online funnels (namely, Meta, Google and Apple). So it’s […]
The post Can Etsy Survive If China Wins Ecommerce?; Google’s Self-Reported Oopsies appeared first on AdExchanger.
Are you even a large digital publisher if you haven’t signed a deal with OpenAI?
Last week, the generative AI tech company announced content licensing and tech development agreements with Vox Media and The Atlantic. This comes after deals were recently announced between OpenAI and IAC’s Dotdash Meredith, as well as The Wall Street Journal’s parent company News Corp — following deals with The Financial Times, Axel Springer and The Associated Press.
There are a few large digital publishers that haven’t yet come aboard — namely Condé Nast, Hearst and Bustle Digital Group. The New York Times is taking a different approach entirely, suing OpenAI and Microsoft in December — as is a group of newspapers owned by Alden Global Capital.
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Over the past few months, the ad industry has seen more and more interest in retail media networks (RMNs). But given their solid, but limited access to consumer data, financial institutions’ ears pricked up as they started to see a way for them to carve themselves a hefty piece of the ad spending pie.
Enter: financial media networks.
But what are they, why are they important and why would marketers even care?
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This story was first published by Digiday sibling WorkLife
New research from EY reveals a growing cybersecurity anxiety among U.S. employees, with younger generations particularly vulnerable to sophisticated AI-powered attacks.
Experts emphasize the need for engaging and tailored training programs and a culture of cyber awareness to combat evolving threats.
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Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive a daily Cannes Briefing beginning June 14 and running the week of the Cannes Lions International Festival of Creativity.
Pride month marketing is seemingly at a whisper this year.
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In a world where video has become the predominant medium for content creators, Substack offers a reprieve in the form of the written word.
The subscription-based newsletter platform received a surge of interest during the pandemic, garnering hundreds of new creators — including Hunter Harris and Caroline Chambers — who were interested in monetizing their ideas without always needing to jump in front of a camera. And less than four years later, the platform has enabled these creators to monetize their content via thousands of paid and unpaid subscribers — not to mention advertiser sponsorship, affiliate links or even book deals.
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