Month: June 2024

The agreement will bolster Havas’ capabilities to help clients with their direct-to-consumer ecommerce efforts.

Signaling its re-entry into the U.S. marketplace, Kantar Media tapped Google’s Nicole Gileadi as Chief Strategy Officer and managing director of North America.

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third-parties. The UK-based media holding company – which counts over 200 pubs in its portfolio, including Tom’s Guide, Marie Claire, PC Gamer and […]

The post How Future Plans To Elevate Publisher-Provided Ad Tech appeared first on AdExchanger.

Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.

The post Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming appeared first on AdExchanger.

While anti-LGBQT efforts are scaring many companies away from annual celebrations, this retailer is once again backing the nonprofit.

WBD is participating in assorted bundling partnerships and entertainment bundling. With all these deals, Zaslav believes WBD is at the forefront of where streaming is headed.

A new History Channel docuseries about religious and cultural artifacts that have never been found takes the correct approach to its reporting.

Companies like Amazon and Microsoft are racing to set up new data centers in Europe, but behind the scenes there’s concern about how provide them enough power to meet AI’s demands.

The Post will create a new unit it calls the third newsroom to serve readers who want news in a new way.