Less BS, More Facts, Some Opinions
Being able to share information about a group of people without compromising any individual person’s privacy kinda sounds like a form of wizardry. But it’s not. It’s just math. I say “just” not to downplay how technical the process is, but rather to highlight that privacy-enhancing technologies (PETs) – like differential privacy, as described above […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open marketplace bidding. But clients aren’t listening. Neither company stakeholders nor advertiser clients are fully convinced that bidding on the open marketplace is effective enough to justify all the expenses, Digiday reports. Transparency – rather, the […]
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Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.
In the case of integrated agency CG Life, the impetus is keeping stride with the faster pace of social media and communications with consumers as the health and life sciences space has grown in recent years. David Ormesher, CEO of CG Life, said this growth is sparked by a current “renaissance in life science innovation” — making health care communications and personalization for consumers an integral part of a health agency’s digital strategy.
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Even financial services companies are getting into the ad game now.
These so-called financial media networks (FMNs) are to retail media networks what influencer marketing is to word-of-mouth recommendations. It simply reflects how much the retail media network shift will infiltrate everyday lives.
And boy, is it moving fast. Just look at the headlines lately: Klarna teaming up with ad tech vendors to push programmatic ads, JP Morgan Chase diving headfirst into the ad game, even PayPal jumping on the bandwagon.
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Could the time be right for a fresh surge of mergers and acquisitions across the media landscape? Some in the dealmaking business seem to think so.
To some degree that activity has already begun – Publicis bought a small consultancy in March called Spinnaker SCA, while just last week in Europe, Mediaplus acquired Target Media and media advisory MediaSense bought PwC’s U.K. consultancy. On a smaller scale, CG Life recently bought digital health marketing agency Toolhouse.
There’s more to come, as a few companies vie to acquire media giant Paramount, which controls CBS, several cable networks (MTV Nets and Showtime, among others) and a production studio. The most serious suitor, Skydance Media sweetened its offer last week while rival studio Sony Pictures, supported by Apollo Global Management, has backed off from its offer.
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When God-is Rivera left her post as global director of culture and community at Twitter (now X) back in 2022, she felt hopeful. She’d spent four years forging real-world relationships between creators from underrepresented communities on Twitter and those in media and advertising, and was ready to pass the effort to her successors. At the time, business mogul Elon Musk’s takeover of the platform was locked up in the courts, and the acquisition seemed unlikely.
But then the deal went through and Musk’s reign began.
“And 10 days after I left, he chose to buy it and I didn’t expect that. That was when the hammer came down,” Rivera said. “It just felt like the ground was pulled from under us.”
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