Less BS, More Facts, Some Opinions
Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests. Bad news first: If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average. […]
The post Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon appeared first on AdExchanger.
The most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation. For example, consider two commercials that made the rounds on the socials this week. One is an ad for the city of Oslo, […]
The post Platforms Are Autogenerating Creative – And It’s Going To Be Terrible appeared first on AdExchanger.
Social media companies don’t want to be called “social media” anymore. Plus: Claritas has hired Jefferies as a banker and is pursuing a sale.
The post Is Social Media Still Cool?; Claritas Searches For A Buyer appeared first on AdExchanger.
This year, more advertisers than ever will have a shot at the Olympic and Paralympic Games.
NBCU and Warner Bros. Discovery (WBD) are making inventory on the Peacock streaming platform and the Eurosport website and supporting apps available to buy in private marketplaces (PMP for programmatic advertisers).
That development could mean brands with smaller budgets can access huge Olympic audiences previously fenced off to big spenders.
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On June 21, an allegation of sexual misconduct against prominent livestreamer Guy “Dr Disrespect” Beahm rocked the gaming world. In the days since, it’s become apparent that Beahm’s alleged misconduct had become an increasingly open secret within the industry.
For four years after Beahm was banned from Twitch in 2020, the reasons behind his ban remained unknown to the public, despite consistent speculation on the part of both Beahm’s fans and his haters. On June 21, former Twitch account director of strategic partnerships Cody Conners posted a tweet implying that Beahm had been banned for allegedly sexting an underaged user via Twitch’s internal messaging system; on June 25, the livestreamer posted a statement to Twitter confessing to inappropriate contact with a minor.
“These were casual, mutual conversations that sometimes leaned too much in the direction of being inappropriate,” Beahm said in his tweeted statement.
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In this edition of the Digiday+ Research Briefing, we examine how Amazon is facing retail media competition from Walmart and Target, how publishers are preparing for Amazon Prime Day despite a drop in affiliate commerce revenue and how X’s CEO was on a mission to drum up business at Cannes, as seen in recent data from Digiday+ Research.
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Having ads that capture attention is great, but do they actually drive responses? That’s the big question Heineken’s marketers are trying to answer these days.
In fact, they’ve been tackling this since late 2024, collaborating with attention metrics company Playground xyz to study how much attention their ads need to elicit a reaction. The answer? It varies based on several factors, from the platform to the creative content.
The ads in question were part of the first online ad campaign for Heineken’s Spanish lager brand Cruzcampo in the U.K., which ran between October and December. No matter where they ran, these ads were crafted to hook people immediately.
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