Month: June 2024

Scoring women’s sports ad dollars

Women’s sports is a rapidly growing focus for advertisers, and in order to direct that attention their way, sports publishers are shoring up intel on these audiences to make them even more enticing.

And so far, several publishers told Digiday these efforts have worked to lure advertisers — both new to sports or historical supporters of men’s sports — into buying women’s sports. Even if in these early days, that ad spend isn’t yet comparable to that of men’s sports.

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Despite facing a potential ban in the U.S., TikTok remains dedicated to American small-business expansion and their ability to push product sales on the app.T

American Express’ “Instant Access” spots focus on chef/owners of several Chicago restaurants, two of which were featured in some form on “The Bear.”

Members of the activist group No Tech for Apartheid interrupted a senior Amazon executive’s speech at a conference in Washington, DC, on Wednesday over the company’s Project Nimbus cloud contract.

The California Privacy Protection Agency argues that a federal privacy law shouldn’t override state laws.

The Rolling Stones are entering the metaverse with “Beat Galaxy,” UMG’s immersive music hub in Roblox, building on a digital trend highlighted by major labels and virtual experiences for famous
artists they represent.

Consumers are splurging on cosmetics, boosting online spend in this category by $16.3 billion this year — up 8.8% vs. a year ago. Adobe called out specific items, helping brands to color-coordinate
ads for summer months.

According to reports the holding company has talked to several prospective buyers, including Tata Consulting Services, about the agency, which IPG has owned since 2001.

As Toys”R”Us continues to seek a successful post-brick-and-mortar future, it’s hoping a new AI-generated video helps portray the dreams and magic of its founder.

Using Sora, OpenAI’s text-to-video platform, Toys”R”Us created a video depicting an AI-generated version of a young Charles Lazarus, who founded the company in 1948, and his father in an old-time bicycle shop. The one-minute film, which debuted this week, transitions to a dreamscape filled with toys and the brand’s mascot, Geoffrey the Giraffe. As Lazarus falls asleep, he is shown walking through the dreamscape as a narrator says, “Toys ‘R’ Us was the dream of Charles Lazarus. May all of your dreams come true too.”

The goal was to a modernize the brand’s while also honoring Lazarus, who was born a century ago and died in 2018, said Kim Miller Olko, Toys”R”Us global CMO. Following its private premiere of the AI video during last week’s Cannes Lions Festival, it’s unclear if Toys “R” Us plans to use the video in any paid media. For now, the video appears on various online channels including YouTube and Instagram. The financial details of the partnership with Sora were not made available.

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July is disability month in the U.S., so Yelp introduced eight attributes that businesses can add to their page to help people with disabilities discover their local business. It also used AI to
improve searchable and readable results on its platform.