Month: June 2024

Stan, whom readers of MediaPost likely recall from the multi-year run of his “Real MAD” strip here, was a pioneer of a new form of journalistic storytelling via his “Real Life Funnies” comic strip in
the Village Voice, which has just been published as a book. Click to watch Stan’s video tour of it.

Alycia Mason, who most recently rose through the ranks at McDonald’s, previously had a long media agency career beginning as a media planner at GroupM’s Mindshare.

Google has created new tools based on AI to support full-funnel and cross-channel measurement, and budgeting and planning in Google Analytics 4.

IPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic. The goal is to scale sustainable ad tech that doesn’t sacrifice performance.

The post IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance appeared first on AdExchanger.

Tom Fleming, senior vice president of acquisition, Adstra

Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. 

For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding and expectations. However, these lines are blurring. Leaps in technology and data capabilities have enabled advertisers to execute genuinely omnichannel campaigns. The ability to reach a consumer wherever and whenever means marketing is increasingly about building an effective media plan that matches messages to audiences across all channels.

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The programmatic advertising landscape has evolved significantly since its inception, introducing new complexities and challenges for both buyers and sellers. At the heart of these changes lies supply-path optimization (SPO), designed to streamline ad buying by ensuring transactions occur through the most efficient and transparent pathways possible. As the programmatic ecosystem matures, the role of […]

The post The Supply Side’s Crucial Role In SPO Accountability appeared first on AdExchanger.

Two new series imported from the U.K. take up the theme of ordinary people endowed with superpowers.