Month: June 2024

Twenty percent of CTV households’ exposure to political ad campaigns’ messaging got 81% of “targeted impressions” — with an average frequency of 77 times for messages.

With pressing questions about how to separate truths from lies and everything in between, CNN has a monumental task in attempting to hold all parties accountable.

Don’t pack your bags without taking us along for the ride.

The group’s new autonomous ride-hailing service has a 43-inch widescreen, 17-speaker audio system, and five-position reclining seats. But will it beat Tesla’s rival coming in August?

Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression. But the variety of approaches and lack of clear best practices makes choosing or developing a solution difficult. Many vendors in the marketplace offer standalone flooring-as-a-service products. The most widely used flooring tool is likely […]

The post Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad Revenue appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poli-Ticking You Off 2024 is shaping up to be the worst year ever for political ad overload.  Americans are already revolting against the deluge of text messages from political campaigns (and from scammers, too), The Wall Street Journal reports. But the flood of […]

The post Platforms Can’t Stem The Tide Of Political Ads; Black Boxes Inspire A Crop Of Analytics Startups appeared first on AdExchanger.

The freshly merged Amp agency, a full service operation that’s a fusion of five shops, aims to go after mid-market clients — just like every single holding company and fellow large-sized independent out there.

An assemblage of five agencies brought together back in March — the original and oldest at 30 Amp Agency, the similarly aged Midwest creative shop Upshot, Genome, and SmallTalk, both of which specialize in UX and UI work, and Hatch — the merged Amp is owned by Advantage Solutions, which generated $4.2 billion in revenue in 2023. 

The five agencies operate under one name and P&L, explained Doug Grumet, the agency’s evp and general manager and a veteran of the holding company world thanks to time spent at Publicis and Dentsu. Grumet helms the day-to-day operations under president Michael Mish.

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NBCUniversal is gunning to be the top seller of online audiences during this year’s Olympic Games in Paris.

While the broadcaster knows the Olympics draw massive viewership, this is the first time it’s aggressively pushing it beyond traditional TV. 

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This week’s Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming.

• Streaming the gap
• Disney maintains its TV watch time lead
• Disney’s streaming ad undercut, Netflix’s free foray, Spulu’s product plans and more

Streaming the gap

Math is hard. But it’s made easier by the fact that it deals in a singular, universal language: numbers. At its root, streaming ad measurement is math. However, its math at the moment is less simple arithmetic than algebra.

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Retail media is marketers’ third-most used marketing channel, according to 2024 survey results from Digiday’s CMO Strategies series. That is the same position retail media held among marketing channels in last year’s report. However, retail media did see an increase in adoption from 2023 to 2024. Forty percent of respondents said their company used retail media last year versus 51% of respondents who said the same this year.

Over the last year, retail media has surged in popularity, with many retailers investing more heavily in the channel and others venturing into retail media for the first time. New retail media platforms have popped up from specialty retailers like luxury department store chain Saks Fifth Avenue, travel company Expedia and national bank JPMorgan Chase. The wide range of new entrants has marked a clear rise for retail media networks (RMNs).

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