Month: July 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

The British Grand Prix this weekend will see hundreds of thousands of spectators flock to the English village of Silverstone, home to one of the most hallowed circuits in motorsports.

It’s also a chance for U.K. automaker Aston Martin Lagonda to turn the attention given to its Formula 1 team into consumer goodwill and, hopefully, purchase consideration. The sport has found a new fanbase in recent years, in part due to the popularity of Netflix’s Drive To Survive. That’s drawn new sponsors to F1, but it’s also given marques such as Aston Martin an opportunity to engage with a broader crowd than their traditional target audience.

“From the road car business point of view of Aston Martin, [there is a] very niche target audience. The opportunity of Aston Martin Formula 1 is to really use that amazing brand equity to grow the fan base globally,” Rob Bloom, chief marketing officer of Aston Martin Aramco told Digiday.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Mid-year review

The first six months of 2024 were anything but peaceful. 

Between the changing timelines for third-party cookie deprecation, marketers’ uneasiness towards the programmatic market, AI companies’ rapidly growing interest in media companies and internal woes within publishers’ leadership structures, it feels as though the first half of the year flew by. But that’s not to say things didn’t ultimately change for the better compared to where the industry was in 2023. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Blueland, an eco-conscious home products brand, has partnered with drag queen and environmental activist Pattie Gonia for the “Pointless Plastics” campaign.

Despite steady growth, Threads is still trying to determine how to be a replacement conversation hub for real-time events – X’s primary attraction – while avoiding incendiary messaging around
controversial news topics.

“Because Meta approved and maintained advertisements that unauthorizedly used and exploited plaintiff’s name, photograph, and likeness, plaintiff is now wrongly associated with the CBD industry and
marijuana use,” former Arkansas Governor Mike Huckabee alleges.

More than two dozen attorneys general are urging a federal appeals court to rule that the e-commerce platform Shopify can be sued in California over alleged privacy violations.

In line with Telegram’s new premium business features, the messaging app is expanding “Stars,” its in-app digital currency, to premium users for paid content.