Less BS, More Facts, Some Opinions
In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest earnings. One thing is clear: CPG brands are under pressure by retailers to squeeze their margins, lower prices and spend more on ads. But what else is new? Pricing pressure Legacy CPGs are fighting to […]
The post The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less appeared first on AdExchanger.
You know that DJ Khaled song with the chorus, “All I do is win, win, win, no matter what; got money on my mind, I can never get enough”? Rather than the usual classical music or corporate Muzak, that’s what Meta should play before kicking off its quarterly earnings calls. Because Meta keeps on minting […]
The post Meta’s Revenue Popped 22% YOY In Q2 – And It’s Spending That Moolah On AI appeared first on AdExchanger.
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization?
The post For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards? appeared first on AdExchanger.
For the span of the generative AI hype cycle, brands and agencies have been eager to invest in AI tools to do everything from creating workflow efficiencies to drumming up press coverage. A less exciting part of the AI picture, though, is the prospect of AI-generated or altered content being labeled as such.
A lot of the industry hype around generative AI is the potential for the technology to make marketers’ jobs easier, faster and more efficient. In what feels like a flash, tools of all kinds, from Google’s search function to Firefly in Adobe, have embedded some type of AI. But as more images touched by AI, in which a person has a suspicious amount of fingers, for example, appear on social media, tech giants are setting up some guardrails before things get too out of control.
Marketers, however, are more hesitant to see “Made with AI” labels slapped across their creative campaigns. Mostly because that label paints with too broad of a brush, executives say, as it labels content generated by AI or in which AI tools were used during the creation process in the same way — despite the fact that those are two different things.
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It’s been a little over a week since the latest twist in Google’s seemingly never ending plan for third-party cookies in Chrome. Since then, execs there have been in full-on damage control mode, trying to soothe everyone’s nerves, both publicly and behind the scenes.
The reason for all this fuss is that ad execs are still fuming over that surprise twist.
After years of expecting Google to ditch third-party cookies in Chrome, advertisers found out it wouldn’t be that simple. Instead, Chrome users get to decide if they want to be tracked by those cookies. It was a harsh reminder that they have to dance to Google’s tune.
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Netflix’s push into gaming shows no signs of slowing down in 2024, as made clear by the platform’s appointment of veteran game developer Alain Tascan as its new president of games last week.
Netflix has also acknowledged its investment in gaming and the channel’s chance to “serve super fandom with games” as “really fun and remarkable,” as Netflix co-CEO Ted Sarandos put it during the company’s Q2 2024 earnings call on July 18. He also hinted at the company’s plans to expand its own IP into gaming.
“I think the idea of being able to take a show and give the super fan a place to be in between seasons, and even beyond that, to be able to use the game platform to introduce new characters and new storylines or new plot-twist events — now you could do those kind of things,” Sarandos said, sharing that gaming engagement on Netflix had tripled in 2023, without providing exact figures.
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Despite forecasts that Amazon Prime Day would fall flat this year, several publishers told Digiday that commerce revenue earned from affiliate coverage of the two-day sales event actually exceeded expectations.
According to four publishers, commerce revenue earned from Prime Day-specific coverage was up as much as 99% year over year, while conversion rates were up anywhere from 6-30% compared to 2023. And publishers credit that to a change in content and distribution strategy in response to Google’s recent algorithm changes.
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