It’s a matter of months, not years, of campaign spending, because the biggest factor now is what happens organically in the political news cycle leading up to an election.
Steve Jobs Knew the Moment the Future Had Arrived. It’s Calling Again
In a recently uncovered 1983 speech, Steve Jobs predicted the ubiquity of personal computers. In 2024, AI has brought us to another inflection point.
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
With only two years under their belt putting on Possible, the organizers behind the marketing conference and networking gathering have been bought by a major events company.
It’s only the latest in a flurry of dealmaking in the events space, as the FT reports that Cannes Lions owner Ascential is being bought by British publisher Informa for close to 1.2 billion pounds.
Hyve Group, which owns and puts on such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible, a three day conference that converges around marketing, tech, media and culture.
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Pearls Before Swine by Stephan Pastis for Fri, 26 Jul 2024
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
This year’s Paris Olympics won’t just be a stage for athletic endeavors — they’re a milestone in sports advertising.
Perhaps the biggest change, alongside the introduction of streaming platforms and programmatic ad buying around the Games, is a platform the U.S. Congress voted to ban just a few months ago. TikTok’s hold on younger audiences, the possibility of integrating e-commerce elements into media plans — and the shifting fortunes of platforms like X, previously an important arena for sports-adjacent marketing — are persuading advertisers to devote more of their media budgets to the short-form video platform.
Robert Anderson, group head of social media marketing for British retail bank NatWest, told Digiday he believes the Paris Games will be “the first real social Olympics.” Although he didn’t divulge how much NatWest will be spending, Anderson said that alongside TV, outdoor and influencer activity NatWest plans a “significant” flurry of activity on Facebook, Instagram and TikTok.
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Modern TV-Video Consumers: How Much Do They Really Spend Per Month?
The average TV consumer may be looking at least $60-$70 a month in total fees – comparable (or more) to what they were where paying before the streaming revolution started circa 2019.
In A World Of Robot Arms, Etsy Plays A Human Hand
In this masterly spot, the spoken line is matched with an equally artful image.
Biden Says Farewell With Election Year Digs At GOP Opposition
For many, President Biden’s live, televised farewell speech on Wednesday night was moving and historic.
CTV Is One Of The Fastest-Growing Channels On Viant’s Platform – But There’s Still Value In Linear
I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think of them, The Brothers Vanderhook – to get an update on their business. During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on […]
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Comic: Told Ya So
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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