Month: July 2024

Cameo, valued at $1 billion in 2021, will pay $100,000 to settle allegations that it failed to ensure celebrity endorsements included ad disclosures.

With a new look and feel, the rebranded Spotify Ads Manager has a redesign aimed at simplifying the navigation process for advertisers, as well as advanced audience-targeting capabilities.

Colin Kaepernick is launching Lumi, a startup that will guide creators through the process of publishing original stories in the form of comic books, graphic novels and manga with the help of
creative AI tools.

“Companies should not act or claim as if hashing personal information renders it anonymized,” the FTC said Wednesday

Advertisers tapping into retail media networks are struggling with performance, data and metrics – mainly because methods are inconsistent, making comparisons across RMNs and other media platforms
challenging.

Advertisers tapping into retail media networks are struggling with performance, data and metrics – mainly because methods are inconsistent, making comparisons across RMNs and other media platforms
challenging.

Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. On Tuesday, the company reported earnings for Q2 2024, which Wall Street considered a dud. Shares were slightly down by Wednesday morning, and YouTube in particular disappointed with a lower-than-expected growth rate. But it can be deceiving to look at Google’s […]

The post Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep Up appeared first on AdExchanger.

The agreement, part of Informa’s $1.5 billion bid for Ascential, would pay Ascential shareholders the net proceeds of Hudson MX’s sale if it closes before Ascential is acquired by Informa.

Could pulling apart data’s black box to layer in information from a highly accurate weather simulator become an ad-targeting option?