Month: July 2024

If the agencies are sold off, CEO Philippe Krakowsky explained, it would be part of a broader asset remix at the firm, which is also ramping up a new principle buying operation.

That’s based on remarks IPG chief Philippe Krakowsky made during the holdco’s Q2 earnings call this morning. Other big topics: retail media, commerce, AI and health. Creative, not so much.

NBC says the Paris Summer Olympics will hit a record for national TV ad spending.

The company expects to achieve 1% organic growth for the full year. Earlier it had stated a 1% to 2% growth range, but noted at the time the loss of a significant client that could make reaching the
higher end of that range difficult.

I was predicting cringe. But it was the opposite. I couldn’t believe the retail giant could spend a whole 30-seconds embracing my exact neurotic spokes-pronunciation ramblings. I felt seen.

Sure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and digital experiences, creating a cohesive customer journey across both realms. By seamlessly bringing together data from customers’ physical movements and online interactions, retailers can personalize shopping journeys, optimize inventory management and enhance targeted marketing efforts. […]

The post To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach appeared first on AdExchanger.

The incredible story of Snoop Dogg continues with the news that he will be carrying the Olympic torch on its journey to Paris.

The campaign for Kamala Harris, the new Democrat Presidential candidate, raised an an eye-popping $140 million in just a few days from small – not billionaire – donors.

States across the US are seeking to criminalize certain uses of AI-generated content. Civil rights groups are pushing back, arguing that some of these new laws conflict with the First Amendment.