Month: July 2024

Firestone Walker Brewing has been working to gain the rights to use Woody Guthrie’s iconic “This Land is Your Land” for a branding and performance-based campaign that launched this week in honor of
Independence Day in the U.S.

In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.

Netflix needs to monetize more money from existing subscribers as its potential for new U.S. subscribers has matured.

Geographical targeting acts as a relevance engine by creating cohorts for targeting in a privacy-compliant way. Individuals in these cohorts share interests, locations and sometimes moments in time
across display media, CTV, social, mobile, DOOH, and audio.

A 75-year-old lawyer played by Kathy Bates discovers that two younger colleagues know nothing about live TV with commercial breaks.

Former customers of bankrupt crypto exchange Mt. Gox are preparing to be reunited with their lost bitcoin—and it’s a $9bn windfall.

The new government could bring about a renaissance in UK tech and bolster the country’s precarious post-Brexit startup pipeline. That’s if politics don’t get in the way.

When allegations of sexual misconduct by Guy “Dr Disrespect” Beahm went public in June, the news shocked many fans of the prominent gaming creator. But to industry insiders, last month’s scandal was simply the culmination of a years-long, behind-the-scenes conversation about Beahm’s brand safety issues.

Reports that Beahm had inappropriately messaged a minor via Twitch’s internal chat service in 2017 have been corroborated by Rolling Stone, Bloomberg and The Verge, as well as a statement tweeted out by Beahm himself. The exact nature and extent of that misconduct is unclear, though Beahm acknowledged that it had involved “inappropriate” conversations with a minor.

What is clear, however, is that many workers and observers within the gaming industry became aware of the alleged misconduct soon after Twitch banned Beahm following an investigation in 2020. Although many of the individuals involved in the investigation were prevented from speaking publicly about it due to non-disclosure agreements, word of the sexual misconduct nature of the ban was implicitly clear to many Twitch employees, who were familiar with the reporting and banning process even if they were not privy to the specific details of Beahm’s case. Twitch has not responded to Digiday’s requests for comment.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The impending closure of Oracle’s ads business has left advertisers with a tricky choice: opt for established alternatives for a faster, smoother transition, or take a chance on a challenger that might take longer to integrate but could offer unique benefits beyond what Oracle provided.

It’s not entirely clear who will win out as marketers look to replace Oracle’s expertise in data, contextual targeting and most of all, ad verification. While some expect the market’s incumbent frontrunners DoubleVerify and Integral Ad Science (IAS) to become the go-to options, others believe marketers will take the time to look farther afield.

Whatever they decide, marketers are on the clock. Oracle’s entire ads business, including Grapeshot, Moat, Bluekai and Datalogix, shuts down at the end of September. That leaves just over two months to make decisions that usually take much longer, especially for ad verification companies.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.