Month: July 2024

“The Commission’s forfeiture order is unconstitutional, inconsistent with the limitations of the Communications Act, and arbitrary and capricious,” AT&T writes in papers filed this week with the 6th
Circuit Court of Appeals.

Samsung says it is expanding its initial pilot program to 25 metro police departments across five states — the first time a foldable mobile device has been used by police as a bodycam.

NBCU says 70% of the brands advertising in the Paris games are first-time Olympic advertisers, spending nearly $500 million.

Microsoft reported Q4 2024 earnings Tuesday, showing search and ad revenue rose 19% and signaling work the company has done to integrate generative AI (GAI) into its ad platform.

Microsoft reported Q4 2024 earnings Tuesday, showing search and ad revenue rose 19% and signaling work the company has done to integrate generative AI (GAI) into its ad platform.

What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp. “It’s always an interesting dynamic when a competitor just literally drops off the map the way Oracle did with Moat,” DoubleVerify CEO Mark Zagorski told investors during the company’s earnings call on […]

The post DoubleVerify Breaks The Moat And Storms The Social Castle appeared first on AdExchanger.

Nike’s angry, dark approach in “Am I a bad person?” strikes me as tone-deaf for this moment.

L’Oreal International Distribution has tapped GroupM’s Wavemaker to handle media planning and buying for EMEA. The new contract spans three years.

A new report from Microsoft highlighted key challenges, opportunities and urgencies that come with protecting people from the dangers of AI-generated content.

On Tuesday, the company released new research about efforts to prevent harmful generative AI such as election-related misinformation and deepfake content. The 50-page white paper also sheds more light on people’s exposure to various types of AI misuse, their ability to identify synthetic content, and growing concerns about issues like financial scams and explicit content. The paper also offers suggestions for policy makers to consider as lawmakers look to craft new regulations around AI-generated text, images, video and audio.

The report published amid growing concerns about AI-generated content this election season. It also comes the same day as the U.S. Senate approved the Kids Online Safety Act (KOSA), which if passed could create new regulations for social networks, gaming platforms and streaming platforms including new content rules related to minors.

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Deep Sync, a provider of omnichannel identity, AI, and data solutions, has formed an integration with performance TV advertising platform MNTN to optimize audience accuracy, individual- and
household-level targeting, and conversions.