The agency won creative AOR duties in March and just debuted its first client work.
Netflix: On The Right Advertising Path… Even If It’s Slow Moving?
Spencer Neumann, Netflix chief financial officer, says ad spend won’t be a “primary driver” of growth until later this year or next year.
Pearls Before Swine by Stephan Pastis for Tue, 23 Jul 2024
Declining Biden Was Providing Too Much Ammo For GOP Ads
The more Biden appeared on TV since the Waterloo of the debate on June 27, the more the Trump campaign’s trove of negative Biden clips multiplied.
Netflix, YouTube Dominate Aggregate Growth In June
Walt Disney – the industry leader in this June index – fell to a 10.8% share from 11.4% in May, while YouTube moved up to 9.9% share and Netflix rose to an 8.4%.
Toyota Pulls Off a Fast and Furious Demo With Dual Drifting AI-Powered Race Cars
Algorithms designed to handle a car after it loses traction could potentially intervene on behalf of human drivers.
VEEP VS. VEEP: High Stakes Thrilla Gets Less Vanilla
The ascension of Harris recalibrates the battle, from the thrilla in vanilla (though Trump also puts some orange tones in there) to a fight between what’s perceived as backward- and forward-moving
forces.
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Bacardi Takes A Sober And Serious Approach To Customer Data Collection
Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative excellence. “We still buy TV, of course, mostly around live sports,” Mignoni told AdExchanger, “but digital is in everything we do; it’s the majority of our media […]
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How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing?
The controversy regarding ID bridging in the bidstream can only be one of two things: confusion over how the ecosystem has evolved or overvigilance at the expense of publishers who are under attack like never before. The concept of ID bridging has long been the foundation of programmatic advertising. What is cookie matching but an […]
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Big Brands Pivot To Indie Agencies; Sports And Digital Drive Record Growth For NBCU
Some brands are turning away from larger media agencies in favor of smaller, independently run shops. Plus, licensing sports content is Reddit’s next revenue diversification play.
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