Is Alphabet Earnings Adjusting To Google As Its Biggest Competitor?

Alphabet will release earnings Tuesday, and advertisers will be listening for information on how the rollout of AI Overview in search will impact businesses.

Why Democrats May Be The Author Of Their Own Demise

If Kamala Harris’ nomination is contested, her chances of being elected will be slim to none. The choice of a popular running mate, e.g., Mark Cuban, may or may not be enough to counter history.

Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud

In January, the Chrome browser removed third-party cookies for 1% of users to facilitate testing of the Privacy Sandbox – and a new controversy was born. This small change precipitated a major crisis among DSPs, which began seeing IDs – what appeared to be third-party cookies on Chrome – used to propagate what should have been […]

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An OpenAI-Backed Nonprofit Gave $1,000 a Month to Poor People. Here’s What They Did With It

OpenResearch released the first results of the most comprehensive study on giving unrestricted cash grants to impoverished Americans. Researchers say it will flame both sides of the debate over welfare.

Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum

After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum.

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Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy

During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.”  In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. Does this latest delay mean […]

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