Month: July 2024

Manchester City is looking to become a global sports brand, and it’s using Fortnite as its secret weapon. Tomorrow, the football club will become the first Premier League team to launch its own experience inside the metaverse platform.

Manchester City’s Fortnite Creative experience, titled “The Ladder,” goes live at 4 a.m. Eastern Time on July 20. The game features one-on-one competitions in which players face off for the right to ascend a series of virtual arenas inspired by Manchester City branding. At the moment, there is not a set duration for the experience, but City Football Group head of esports, gaming and metaverse Kris Lewis told Digiday that the experience is “not something that we want as a short-term activation.”

The map is not the product of an official partnership between Man City and Fortnite owner Epic Games, but Lewis said that Manchester City had “collaborated” with the game publisher to determine how to activate within the Fortnite ecosystem.

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We had a specialty chatbot to curate perfect days out in London and New York for under $100 each. We’re still recovering from our journeys.

A software update from cybersecurity company CrowdStrike appears to have inadvertently disrupted IT systems globally.

Netflix grew its overall revenue by 17% year over year – a huge jump from Q2 last year, when that number was just 3%. Now that the platform’s ads plan is hitting a certain level of scale, ad revenue is becoming a source of profit.

The post Netflix’s Advertising Business Is Boosting Profit Margins appeared first on AdExchanger.

Toyota is dipping its toes into home screen ads on Vizio TVs with a recent campaign for the new hybrid 2025 Camry model in hopes of reaching younger consumers.

The post How Toyota Uses TV Home Screens To Reframe The Camry Brand appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: If Outstream Was A Person appeared first on AdExchanger.

The Threads app is a counterpoint to the argument that scale and reach are what count. Plus, the USPS has been disclosing info on customers.

The post Why Threads Does (And Doesn’t) Matter; The Pixel Bullseye appeared first on AdExchanger.

Two years into its push into esports, Chipotle has become the unofficial official brand sponsor of the fighting game community.

At this weekend’s Evolution Championship Series, for which the brand is a title sponsor, Chipotle’s connection to the FGC will be on full display. The financial details of this partnership were not made available.

When it comes to esports, Chipotle has zigged where many other brands have zagged.

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Marketers are paying close attention to YouTube’s recent lurch to long-form.

In the case of Revolut, a U.K. based challenger bank, that’s playing into its focus on creators that base themselves on the Google-owned platform.

“YouTube is typically the main focus,” said Fiona Davies, Revolut’s head of growth for the U.K., Ireland, and the Nordics, when asked about the company’s creator strategy. “When we’re thinking about talent, we’re thinking first and foremost about their YouTube following. It’s one of the key criteria.”

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Amid delays, regulatory backlash, and even its most ardent supporters turning sour, Google’s alternatives to third-party cookies are now murkier than a London fog. It’s no wonder some ad tech vendors are dialing down investments and playing the waiting game for a sunnier forecast.

But unlike those publishers taking more drastic measures, these vendors aren’t abandoning ship altogether; they’re just tightening their purse strings — at least for now, according to five ad execs who were interviewed for this article. 

Here’s how one senior ad tech summed it up to Digiday, anonymously, of course, to avoid any misinterpretations by the peanut gallery.

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