Month: July 2024

While Amazon hogged plenty of headlines this week with another gigantic Prime Day, competitors are adding advertising features to boost their own e-commerce capabilities. Another major player is eBay, which recently debuted new ad tools aimed at giving sellers more ways to advertise on and off the company’s platform. 

Along with a redesigned dashboard for tracking and optimizing campaigns, eBay on July 8 also added AI tools to help create campaigns. One feature lets sellers use AI to build campaigns around current and emerging marketplace trends. Another tool offers personalized campaign recommendations based on a seller’s listings for a particular day. 

Some of the updates are based on seller feedback, according to Alex Kazim, eBay’s head of advertising. As eBay added more functionality to its ad products, some sellers said the platform had become hard to understand and use, which made it harder to know how to create campaigns and where to spend. The updates follow eBay’s other tests in the past year, which have included using generative AI for better ad personalization.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Actor Michelle Buteau touts lunchboxes she got for less at Amazon — “for a homemade meal they’ll barely touch.”

In June, X advertising saw month-over-month and year-over-year declines, with click-through-rates down 78% month-over-month, a report by data intelligence platform Tracer finds. In addition, CPMs
decreased 17% from May-June.

ABC’s newest prime-time game show, “Lucky 13,” has contestants answering 13 trivia questions posed by Shaquille O’Neal.

Overall national TV linear ad spending slipped 2.8% to $22.2 billion for the first six months of this year.

Given its better-than-expected results, Publicis raised its growth outlook for the full year to between 5% and 6%, from the previous 4% to 5%.

Amazon’s ad portal crashed Tuesday night, temporarily disrupting the company’s Prime Day sales event. It also disrupted media buyers’ ability to log in to the platform.

Ticketmaster touts its expanded suite of integrated features connecting artists and fans.

The Italian Competition Authority is examining whether Google obtains valid consent from users before combining personal data about them gleaned from different platforms.

Six months after its acquisition by Omnicom, Flywheel Digital reorganized its C-suite, naming long-time exec Alex McCord CEO replacing Duncan Painter, who moves to chief executive of Omnicom’s
commerce division.