Month: July 2024

Deep Sync, a provider of omnichannel identity, AI, and data solutions, has formed an integration with performance TV advertising platform MNTN to optimize audience accuracy, individual- and
household-level targeting, and conversions.

Newly announced measures by the search giant aim to make AI-generated, or otherwise spoofed explicit content, more difficult to discover.

More niche dating apps hope to disrupt the dominance of giants like Tinder and Hinge. The latest encourages people to date in “goblin mode.”

The former US president has promised to establish a “national bitcoin stockpile” if he’s reelected and use it to offset inflation. But economists think the plan has little merit.

TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.

The post Innovid Wants To Solve CTV’s Most Annoying Issue appeared first on AdExchanger.

In the premiere episode of “Batman: Caped Crusader,” Batman’s arch foe is none other than Penguin.

A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is “a lot better” or “a little better.”

A PwC study found that younger sports audiences spent $70 more on sports tickets than older fans — despite having 20% lower income.

Let’s cut to the chase: 2023 was a challenging year for publishers. Halfway through 2024, however, many publishers are feeling hopeful, especially as election season heats up and puts a focus on news – a category with an extremely engaged audience. Publishers’ first-party data can provide a window into engagement insights, user behavior patterns and […]

The post Strap In, Publishers, It’s Election Season appeared first on AdExchanger.