Tubi and Roku favor more streaming on-demand viewing and Pluto TV focuses on streaming of linear TV, says LightShed Partners analyst Richard Greenfield.
Pearls Before Swine by Stephan Pastis for Thu, 18 Jul 2024
Spotify, Stop Trying to Become a Social Media App
The music streaming service has added a comment function under podcasts. Who is it for, anyway?
It’s Open Season On SaaS As Brands Confront Their Own Subscription Fatigue
Last year, the AdExchanger Commerce Media newsletter covered the reckoning coming for subscription software companies – especially those that serve retail and ecommerce brands. SaaS vendors heard that message loud and clear, and they’re acting fast to reduce the number of subscription line items that brands have to pay. SaaS subscription fatigue It’s no wonder […]
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Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’
Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV.
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How partnerships between athletes and brands are beginning to resemble influencer deals
As influencer spending continues to rise, advertising cash is trickling down to emerging athletes with lower public profiles.
The result? Bonds between brands and athletes are beginning to look a lot more like influencer-advertiser relationships. Deals are getting shorter in duration, are constructed with Instagram or TikTok in mind — and, increasingly, are being struck without the involvement of the teams, clubs and tours that traditionally acted as gatekeepers between players and advertisers.
“We are seeing athletes operate a lot more like creators,” said Sophie Berman, head of talent and influencer at Havas Play UK.
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Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day
The article was first published by Digiday sibling ModernRetail
Prime Day, Amazon’s biggest sales event of the year, kicked off Tuesday as deal-hungry shoppers flocked to deals on low-cost goods rather than splurges on big-ticket items.
Market research firm Numerator said the average order size on Prime Day so far is $59.78, according to data culled from nearly 7,500 Amazon orders by more than 4,000 households. Nearly two-thirds of Prime Day items have sold for under $20, while 4% are more than $100, as of 4 p.m. EDT. Over half of shoppers surveyed by Numerator said they purchased something they’d been waiting to buy until it went on sale.
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Advertisers don’t seem too tempted by Meta putting ads on Threads
Meta has publicly affirmed what it previously communicated to select advertisers: ads are on the way for Threads. The reception has been tepid, to say the least.
Sure there’s interest in the platform, just as there is for any new app in the market — advertisers are always looking to either fill the role of first-adopters, or find new places to reach their target audiences. But that interest is tempered by the fact that advertisers still don’t really know why they should be on the app in the first place.
As Colleen Fielder, group vp of social and partner of marketing solutions at Basis Technologies pointed out, “I think there’s definitely interest in Threads, but in general many advertisers are still waiting in the wings to see how the platform develops, even just organically.”
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Mod Op makes its largest agency acquisition as it expands AI, creative services
Independent digital agency Mod Op this week made its largest acquisition to date, combining with Canadian creative digital agency Evans Hunt as it grows its artificial intelligence and creative offerings.
Adding Evans Hunt’s more than 100 staff brings Mod Op’s total global headcount to 425, according to the company. Founded in 2008, Evans Hunt brings its specialities in web development, particularly in user interface and design in the travel, energy and telecom sectors, to the Mod Op network as the agency expands in North America. Miami-based Mod Op acquired another Toronto marketing agency, Context Creative, about two years ago.
Through the deal, Mod Op hopes to boost its creative digital experience and regional reach. It’s all part of a plan to acquire companies at about one per quarter, most recently purchasing New York-based brand strategy and integrated marketing agency LAM Design in May. More acquisitions are in the works, though likely with smaller targets as Mod Op builds out an integrated agency model in the mid-market space, said the company’s CEO, Eric J. Bertrand.
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Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
Programmatic pulse check
The first half of 2024 was largely better for publishers’ direct-sold advertising businesses compared to the same period in 2023, but the programmatic market was a bit more of a mixed bag.
Of the four publishers who spoke with Digiday for this story, half said that the open market is soft or slow, particularly compared to their private marketplaces and programmatic direct business. Meanwhile, the other half said that revenue from the open programmatic market is growing.
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