Month: July 2024

Also, Facebook has “pivoted to short-form video content,” so brands should “invest in people or agencies that can create this type of content.”

TV networks offered nonstop news coverage and dropped ad breaks due to intense coverage of the situation. For Fox News, MSNBC, and CNN, total day viewers were up 49%, 21% and 40%, respectively. Fox
News nearly doubled its audience from the previous week, with MSNBC up 31%. Fox dropped its ad airings by 15%, while MSNBC and CNN pulled back ad breaks by 16%, according to EDO Ad EnGage,

Christian Juhl is stepping down after five years in the role and will take up a new position with WPP as President, Corporate Development.

If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer. On Wednesday, WPP announced that Brian Lesser is the new global CEO for GroupM, which houses ad buying agencies including Mindshare, EssenceMediacom and Wavemaker. Lesser […]

The post Brian Lesser Is The New Global CEO Of GroupM appeared first on AdExchanger.

Despite reducing estimates for ad-supported AI agent spending, Wall Street analysts estimate other forms of pure-play AI-enabled ad spending to surge to billions over the next few years.

The organization spent an estimated $50 million on measured media in 2023, according to agency research firm COMvergence. Nearly all of it was allocated to digital media.

Long-time audience measurement vet Josh Chasin is now an advisor to at least half a dozen brand-related analytics businesses.

Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool.

The post Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying Strategy appeared first on AdExchanger.