Month: July 2024

On Monday there was news that Walt Disney’s internal business and consumer data was hacked to the scope of more than “one terabyte,” according to reports from the company.

Few will heed the pleas to tone down the TV talk-show anger and social-media tantrums that have become a national pastime.

The software company has pushed back hard against claims that its algorithms helped make rent in the US too damn high. Property owners and managers aren’t entirely convinced.

Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation.

The post How Indeed Is Getting Ahead Of The Impending Cookie Collapse appeared first on AdExchanger.

Periodically, the worlds of advertising and partisan politics collide. An impassioned and often politicized debate has taken center stage around the value of walled garden content moderation. There are those who proclaim that any initiative aimed at tackling harmful content on digital media platforms – and how advertising monetizes this content – infringes on freedom […]

The post Striking A Balance: Managing Content Moderation And Free Speech In Online Ecosystems appeared first on AdExchanger.

The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now.

The post Shaken To The Core, Again; Life In The FAST Lane appeared first on AdExchanger.

This is the third installment in Digiday+ Research’s 2024 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media.

Display ads aren’t going anywhere anytime soon. There’s probably one to the right of this page — but did you notice it? 

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It’s been three months since Google delayed its third-party cookie deprecation deadline, but publishers have not restarted their independent tests of Privacy Sandbox in earnest.

And recent studies evaluating the Privacy Sandbox’s performance from ad tech platforms Criteo and Index Exchange, haven’t assuaged publishers’ beliefs that the Sandbox simply is not worth their time, thanks to less than stellar results.

“We 100% divested from Privacy Sandbox testing once they pushed the timeline on deprecation,” said Justin Wohl, CRO of Snopes and TV Tropes. “The resources needed to test against that — and the knowledge that it’s not even representative of the full demand pool being pointed to that inventory — just makes it unsustainable for small shops to do this work.”

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This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.

• The economy of being a creator
• Why longer videos are becoming more commonplace on YouTube
• TV watch time ticks up again in June
• NBA’s latest rights deals, X’s video plans, India’s post-TikTok fallout and more

The economy of being a creator

Eight years ago, less than 10% of the creators that talent management firm Whalar Group worked with were full-time creators. As of last year, that share had more than flipped.

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