Month: July 2024

Tripadvisor’s creative and content studio Wanderlab on Tuesday will launch Destination: Space, a channel devoted to space tourism and exploration, with Astronaut Sian “Leo” Proctor.

Unlike national addressability, the local station addressable business requires all distributors to work together to form a unified footprint. This is crucial because the TV marketplace won’t tolerate
a bifurcated distribution system. Lack of cooperation from any stakeholder could derail the entire initiative.

The move comes ahead of the Summer Olympic Games, and the new dedicated sports PMG unit will handle end-to-end partnerships.

President Biden tried to draw attention away from Donald Trump and the GOP Convention Monday night with an interview on NBC.

Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report.

The post 75% Of All CTV Transactions Are Programmatic appeared first on AdExchanger.

A seven-year Flywheel vet, Sandy Welsch is credited with building seminal programmatic and off-platform partnerships. The appointment comes as GroupM and Omnicom vie for Amazon’s $2.5 billion media
account.

By order of a UK judge, Craig Wright can no longer claim he is the creator of bitcoin and now faces the prospect of criminal charges.

Creators claim their videos were used without their knowledge.