Month: July 2024

At the Consumer Electronics Show, X execs promised many TV/video efforts from Jim Rome, Tulsi Gabbard, and possibly Paris Hilton.

Streaming was up 6% from its May share level, with platforms getting a “disproportionate bump” from young viewers age 2-17.

In a roundabout bid to win public opinion (and a juicy tax abatement,) Riot Platforms is preparing for its prized bitcoin mine to be annexed by a miniscule village in rural Texas.

Yandex co-founder Arkady Volozh fought off sanctions and kicked anti-war squatters out of his Amsterdam townhouse. Now he is ready to reveal his new AI company in the Netherlands. But can Europe forget his past?

With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google.

The post Antitrust Soul Searching appeared first on AdExchanger.

CAKES body, a DTC startup that launched in early 2022 selling self-adhesive nipple covers, is diversifying its media mix to “de-risk” its business as it prepares for a potential TikTok ban in the US.

The post How One DTC Startup Is “De-risking” Its Business As It Prepares For A Potential TikTok Ban appeared first on AdExchanger.

Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach Oracle’s soon-to-be-former customers.

The post Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third Rail appeared first on AdExchanger.

Matthew Ball is a metaverse OG.

The angel investor and former Amazon Studios head of strategy has been advocating for the concept of a spatial, three-dimensional internet for longer than almost anyone else — including Mark Zuckerberg. Ball launched his metaverse-focused exchange-traded fund less than a month before Facebook changed its name to Meta; prior to that, he had written about the topic on his blog as early as 2019. 

Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the United States and United Kingdom. It sold over 125,000 copies, making it one of the highest-selling non-fiction releases of 2022. On July 23, he plans to publish the second edition of the book. According to Ball, 70 percent of the second edition is new, including several additional chapters on topics such as artificial intelligence and 3D graphics.

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When it comes to sustainability efforts, marketers have gotten quieter as of late. 

Throughout the late 2010s and early 2020s, there was a focus on brand purpose in marketing. There was a popular belief that brands had to stand for something beyond what they were selling. Consumers, especially those desirable young Gen-Z consumers, supposedly wanted more from brands. So that had marketers touting their sustainability efforts in advertising — with many likely inspired by Patagonia’s famous “Don’t Buy This Jacket” Black Friday ad from 2011 — and making public commitments to do better. The thought at the time seemed to be that doing so would not only give a sheen of doing good to their brands but would potentially help drive growth at the same time. 

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Client expectations are constantly changing for media agencies.

With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies — but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and buying sides. Last year, Forrester found that 64% of business buyers were millennials and Gen Z, with millennials accounting for more than half of all business buyers.

Branding ad agency Triptent’s recent research on what brands are looking for in their agency partners showed similar findings with B2B marketers. A major factor influencing the agency business comes down to being empathetic partners as changes and tech developments are happening faster in the industry. Triptent surveyed more than 800 B2B marketers in the U.S. from April to May this year.

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