Month: July 2024

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Tubi is having a good run. As of May, the free, ad-supported streaming service was taking 1.8% of monthly television viewing across streaming platforms, tying with Disney+ and beating Max, Paramount+ and Peacock, according to Nielsen. It could be considered a win in the streaming wars. Tubi, though, doesn’t consider itself to be part of said wars, according to ​​Tubi CMO Nicole Parlapiano.

“I feel like we’re watching the war,” she said. “The relationship in entertainment [between streaming platforms], which took me a lot to understand was, we’re not all at war because we all need each other in a way.”

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The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up.

In the chaotic aftermath of the incident at Trump’s campaign rally in Pennsylvania on Saturday, July 13, a chorus of opportunists rushed to cash in on the swirling hysteria, speculation, and conspiracy theories.

Political advertisers on Meta platforms have already begun using the shooting to sell assassination-related merchandise ranging from T-shirts and shot glasses to trading cards. Coffee mugs and tumblers show members of the Secret Service pulling the former president off stage along with the text “Legends Never Die.” T-shirts with the same image feature text like “Fight For America,” “Not Today,” and “I get shot and I get up again!”

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Mack explains the difference between chronicling NYC street life and ad folks in the shadow of a client “tapping his toe and counting dollars.”

Following a report released by the House Judiciary Committee alleging that the Global Alliance for Responsible Media violated U.S. antitrust laws by censoring conservative voices online, Elon Musk
says X “has no choice” but to sue GARM for a recent advertiser boycott.

YouTube Music is the first app to offer the ability for its users to “hum to search” directly in the app.

Google and TikTok are urging a federal judge to dismiss a lawsuit over allegations that they failed to remove potentially harmful posts by users, including videos promoting dangerous activity.

TripleLift is going to have to start catering lunch for the CEO’s office. That’s because Dave Clark, who’s led the company for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters. Eric Roza, a board member and managing director at Vista Equity – the private equity business […]

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