Less BS, More Facts, Some Opinions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Minimum Google just made a couple of small – but important – transparency-related concessions on Performance Max. One compromise is that third-party brand safety tech will now be available for YouTube placements. Advertisers still won’t be able to see exactly where their ads served […]
The post A Black Box, But Show Me What’s Inside; A Scrape You Can’t Bandage appeared first on AdExchanger.
The idea of growth as a service sounds a bit obvious, but there’s an agency out there pursuing it as a mission of sorts — connecting all sales and marketing aspects of clients to deliver them cohesive results across the board.
JumpCrew is a Nashville-based B2B focused marketing agency that aims to streamline all the various needs a business may look for when trying to boost its goals, and filling in for what it sees as a shortage of ad-tech solutions.
Jarron Vosburg, vp of growth at JumpCrew, which launched seven years ago, explained that the company saw an opportunity to service B2B companies that wanted to acquire new customers in a marketplace that only offered them fragmented solutions.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
X (formerly Twitter) might face hurdles for many reasons, but sports isn’t one of them.
It’s always been one of the cornerstones of the platform, from the infamous Oreo “dunk in the dark” Super Bowl moment to NBA player Eric Bledsoe’s “I Don’t Wanna Be Here” post. This year’s Olympic Games are set to amplify that impact even more.
Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X’s own figures. For perspective, this year’s Super Bowl — arguably X’s top annual event — brought in 10.5 billion impressions, 1.1 billion video views, and 19.2 million posts, per X.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The path to third party cookie extinction might have taken a surprising turn last week, but advertisers are still pursuing cookie-less experiments in targeting audiences.
A recent — and unusual — approach to audience targeting from Toyota is one example. The automaker has been working with weather service AccuWeather, placing bespoke display units within the service’s website, mobile website and app that trigger only when certain weather conditions in select U.S. zip codes occur.
When temperatures are cool and clear along the Illinois shore of Lake Michigan, for example, AccuWeather users that check the app will find Toyota’s messages that encourage them to head out for a hike in Indiana Dunes National Park.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
This week’s Future of TV Briefing looks at CBS News & Stations’ creation of a virtual studio system that it is expanding across its local TV stations as well as to streaming.
Last September, CBS News & Stations’ local station in the Bay Area, KPIX, debuted its first weather segment shot in a virtual studio. Roughly a year later, the entire newscast may be filmed on a virtual set.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
While it may seem like interest in augmented reality and virtual reality has faded into the background as artificial intelligence takes over, experts say AI can actually enhance those efforts in terms of personalization and measurement.
Although AR/VR and AI technologies may be on different maturity stages of the Gartner hype cycle, it is likelier that they “elevate the value of each other, rather than compete in any way,” said Michael Kania, associate vp of marketing at Kepler Group.
“They are at different stages, with AI very much within a peak of excitement — while AR/VR is within the trough of disillusionment,” Kania said.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.