Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools

Snapchat is partnering with VideoAmp to provide agency partners with reach planning and measurement tools across linear TV, streaming and digital platforms.

X’s Blue Checks Dupe Users, Violate European Law, Regulators Charge

“Back in the day, BlueChecks used to mean trustworthy sources of information,” EU Commissioner Thierry Breton stated Friday. “Now with X, our preliminary view is that they deceive users.”

OpenAI Search Is Coming, ‘The Atlantic’ CEO Says

“They have not launched the search product, but they have said they would build it,” said “The Atlantic” CEO Nicholas Thompson. “We have allowed them to include ‘The Atlantic’ in their search
product.”

Stagwell’s Harris Poll Acquires Brand Tech Platform BERA

Stagwell said the acquisition would be integrated with its HarrisQuest service, a suite of martech research products including AI-enabled self-service polling and other “instant” SaaS solutions.