Month: July 2024

Three brand names came up for mentioning in the first five minutes of the new, bizarre animated series “Exploding Kittens.”

BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media Group and head of BET+.

The post BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service appeared first on AdExchanger.

When it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing opt-ins? How far will Google’s and Apple’s limitations on the IP address go? Will all the privacy disclosures and requests for data push consumers to say they’ve had enough? Rather than preparing for a single […]

The post If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Everything Is An Ad Network? appeared first on AdExchanger.

The Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies?

The post Punching Among Sandboxers; Why The Nielsen Inertia Wins appeared first on AdExchanger.

As brands grow more comfortable in the gaming space, they’re handing the reins over to creators for longer and deeper sponsorships that are inherently integrated with their content and communities.

Brands’ romance with gaming influencers and creators has blossomed in 2024. Marketers have moved beyond in-game ads as they realize the spending power of “cultural gamers” — or self-identified gamers who primarily engage with the medium through social media and digital content rather than the games themselves.

To reach gamers outside of video games, brands have moved beyond one-off activations based on specific intellectual properties toward more fully integrated programs that span across all aspects of a creator’s community and fandom. Brands’ creator sponsorships are longer, too, with creators signing on for more open-ended campaigns lasting months rather than committing to a specific list of deliverables. These longer partnerships can provide creators with the comfort and freedom to introduce brands to their audiences however they feel is best.

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It seems businesses are bent on making every surface shoppable, transforming everything that can be an ad network into one. It looks to be a growing trend this year, proven by the growth of the retail media network space, in which even companies beyond traditional retailers like Chase Bank and United Airlines have recently unveiled their own ad offerings to challenge more conventional retail media networks from the likes of Amazon, Walmart and Target.

No surface is safe as retail media moves off-site, into brand awareness channels. This shift is fueled by partnerships like the one between Instacart and YouTube, making YouTube ads shoppable for CPG brands, or Walmart’s acquisition of Vizio, that will add streaming capabilities to the retailer’s ad offering. By the end of this year, U.S. advertisers are expected to shell out $54.48 billion on retail media, according to eMarketer.

All signs point in the direction of everything that can become an ad network will do just that. But why? And how did we get here?

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This article was first published by Digiday sibling WorkLife and is part of a series that looks at specific ways HR professionals can leverage generative AI. More from the series →

Every day new tech vendors are popping up in HR professionals’ inboxes, touting how their newest generative AI tools can help them overcome workplace challenges.

It’s a lot to keep up with. And like with all emerging tech, sorting the useful from the useless, is critical and time-consuming. While there is plenty of excitement at what efficiencies generative AI can bring to workforces, if implemented poorly it could just exacerbate existing tech challenges for HR, like app sprawl and fragmentation. 

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