Month: July 2024

Cryptocurrency brands have begun to slowly increase their marketing activity in recent months.

But the level of spending from the sector is still far off the highs seen in 2022 when big-name exchanges shelled out for Super Bowl campaigns starring major celebrities.

Faced with a publicity washback from the FTX fraud trials, which concluded in November, and a “crypto winter” between 2021 and the end of 2023, most crypto marketers eased off on advertising activity last year. With the price of Bitcoin and ether rising (if inconsistently) once more, those same marketers are now considering how to handle the next potential boom period.

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The U.S. Senate Commerce Committee on Thursday held a hearing to address a range of concerns about the intersection of AI and privacy. While some lawmakers expressed concern about AI accelerating risks – such as online surveillance, scams, hyper-targeting ads and discriminatory business practices — others cautioned regulations might further protect tech giants and burden smaller businesses.

According to U.S. Senator Maria Cantwell (D-Wash.), the risks of AI could accelerate risks to consumers related to social media and digital advertising. Just like the growth of online ads was powered by data, Cantwell worries tech companies will train AI models with sensitive data and use that information against consumers. She said a restaurant in her home state was reportedly giving reservations based on data about a potential guest’s income.

“If they don’t really have enough money to buy a bottle of wine, they are giving the reservation to someone else,” said Cantwell. “Without a strong privacy law, when the public data runs out, nothing is stopping them from using our private data … I’m very concerned that the ability to collect vast amounts of personal data about individuals, and create inferences about them quickly at very low cost, can be used in harmful ways, like charging consumers different prices for the same product.”

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“Get vaginal care faster than this ad will be censored,” reads the copy in brand’s OOH campaign.

Robotics researchers are exploring how large language models can give physical machines more smarts.

Texas Attorney General Ken Paxton wrongly demanded information from the watchdog Media Matters for America after it issued a negative report about brand safety on X, the organization argues in new
court papers

Meta will give preteens the ability to connect in chats and direct calls with “parent-approved contacts” and said it believes connecting with friends is “what makes MR [mixed reality] and VR great”
according to a recent statement. By opening up largely untested VR experiences to younger users while depending on parental supervision, critics are concerned that Meta is bypassing child safety to
attract more users, further develop CEO Mark Zuckerberg’s long-term metaverse vision and compete with more popular metaverse platforms like Roblox and Fortnite. Meta has already been forced to make
changes to Horizon Worlds to limit rampant harassment in the platform,

Technology from impact.com will enable live shopping platform HSN to recruit, engage, manage and analyze its creator partnerships and effectively “build its own network with more visibility,”
according to a recent statement.

A new resolution echoes what 16 members of Congress have already said to the White House: It must do more to free one of the most storied crypto-focused federal agents in history.

Amazon Ads’ beta for businesses rolled out this week allowing companies that do sell products on its platform to generate leads through display ads across its network.