Stage Is Set For GOP Convention In Milwaukee Next Week
Next week, the Republicans will get together, live and in person, to nominate Donald Trump for President for the third time.
GOP Convention Next Week – A Midsummer Night’s Dream?
Next week, the Republicans will get together, live and in person, to nominate Donald Trump for President for the third time.
Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO
Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the next phase of growth, Digiday has learned.
Harrington most recently served as chief revenue officer at property management software company Entrata, focusing on customer side operations. Previously, he was CEO of InsideSales, which developed sales processes for clients like Dell and American Express.
Harrington replaces interim CEO Jon Namnath, who held the role for the past six months after CreatorIQ founder Igor Vaks stepped down to focus on family at the end of 2023. Namnath, who cofounded creator intelligence platform Tribe Dynamics (acquired by CreatorIQ in 2021), remains on the company’s board.
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In GARM’s Way: Judiciary Committee Says It Violated U.S. Antitrust Laws
The staff report accuses the Global Alliance for Responsible Media of coordinating marketers, agencies and other trade groups in order to “demonetize platforms, podcasts, news outlets, and other
content deemed disfavored by GARM and its members.”
content deemed disfavored by GARM and its members.”
Uber’s Evolution Shows How Retail Media Will Get More Complicated – And Lucrative
Hi, Readers! Welcome back to AdExchanger’s Commerce Media Newsletter. This week, we’ll take a dive into the Uber Eats advertising business. Uber has rocketed from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year. Following the departure of Mark Grether, who spearheaded […]
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Can The ‘New Paramount’ Succeed?; The Case For Spinning Out YouTube
Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?
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LinkedIn is officially rolling out its own AI-campaign tool
LinkedIn is set to join its platform peers by officially rolling out its own AI-powered campaign tool called Accelerate by the end of the year following a period of testing.
A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.
Accelerate, which is one of the team’s early investments into the AI space, was quietly launched in October 2023 to a select number of North American advertisers. Eight months later during the Cannes Lions conference last month, Tom Pepper, senior director of EMEA and LATAM at LinkedIn, told Digiday that Accelerate had already reached 50% global roll out in beta.
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Media Briefing: Publishers reflect on ad revenue midway through 2024
Green shoots and weeds
The days are longer and hotter in the summer months, but they’re also brighter — and so are publishers’ outlooks for the ad market in 2024. At least compared to this time last year.
Two digital publishers — Gallery Media Group and Apartment Therapy Media — told Digiday they are pacing 15% up year over year in total revenue and direct ad revenue, respectively, at 2024’s midway point.
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Teads is exploring sale options as M&A in ad tech heats up
Teads is exploring sales options, a development that comes three years after the Altice-owned ad tech outfit attempted to join the post-Covid wave of ad tech companies listing on the public markets.
Such discussions have also taken place ahead of an anticipated wave of mergers and acquisitions in the space, with sources telling Digiday that both private equity and strategic players have explored a deal.
In September 2023, it was reported that Teads owner Altice Europe had appointed Morgan Stanley to advise on the divestiture of the ad tech asset it acquired for $307 million in 2017, with multiple parties telling Digiday that such talks have intensified in recent weeks.
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