Month: July 2024

Amazon is adding more ways to make generative AI applications easier to create, more useful to adopt, and potentially more accurate.

Amazon Web Services yesterday used its AWS Summit New York event to announce new ways to make enterprise-grade AI apps while also improving the accuracy of large language models — a key hurdle for attracting companies wary about “hallucination” issues with various LLMs.

One addition is contextual grounding checks, a technique for evaluating AI-generated answers by cross-referencing source material in real time. Because different companies might have different tolerances for accuracy based on their industry and types of data, grounding checks will also measures relevance in order to block answers based on a company’s tolerance level. 

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Former Big Tech workers intended to disrupt Wednesday’s AWS Summit in New York to protest the company’s $1.2 billion contract with Israel.

Pricey body pillows and less-oily fries are an unlikely match, unless you’re trying to come up with a new version of a couch potato.

Google is urging a judge to dismiss a class-action complaint over the “anodyne and commonplace practice of offering analytics and advertising tag technology.”

Instagram head Adam Mosseri stated that longer videos go against Instagram’s ethos in terms of connection and engagement rates, adding that “there are two jobs: one, connecting you with friends, and
two, helping you explore your interests, usually through short-form video.”

The Department of Justice recently published a witness list for Google’s antitrust trial set to take place in September. The names represent a who’s who in advertising.

Average daily spend on TikTok dropped 2% month-over-month in April, Sensor Tower data shows, which could signal a bigger industry shift as brands pull ad dollars from TikTok and reinvest them in other
social platforms that are likely to capitalize from the decline or demise of TikTok.

Mobkoi co-founders Quentin and Guillaume Le Pape have returned to the mobile marketing tech company to serve as co-CEOs and oversee a new team of execs as they build tools and services based on
generative AI.

The lesson of New Coke is that there often comes a time when we must let go. It’s true in everything, from business to careers to politics. With that must come the discipline of failing up — test,
learn, revise. And sometimes, let go.