Month: July 2024

In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes. 

However, a lack of industry standardization, frequency capping issues, low-quality placements and other factors undermine the effectiveness of programmatic CTV campaigns. As CTV grows in popularity, advertisers are focusing on its more actionable aspects and data to drive business growth.

In this Q&A with Blockboard CEO Matt Wasserlauf, the conversation highlights how programmatic teams address these challenges through advanced technology, transparent campaign measurement and strategic partnerships as advertisers optimize their CTV spending to achieve maximum impact and ROI.

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It isn’t clear how Omnicom’s new ArtBotAI differs from other generative AI art creation tools, but if you look at its recently published sizzle reel, you can get an idea of the direction its headed
in.

Matt Maher, founder, M7 Innovations

Augmented reality is not just a passing trend — it is reshaping consumer behavior and engagement across various industries. 

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That’s based on a new miles-driven-by-car metric the agency is using to illustrate the power of carbon-reduction ad tech it used in a campaign for eBay.

Blockgraph partners with health care data company Datavant to help improve TV measurement for pharma brands without creeping out consumers.

The post Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy appeared first on AdExchanger.

One key point from the presentation is that the new company would look to “restructure and elevate linear brands: MTV, Comedy Central, and Nickelodeon.”

BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data platform (CDP) BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers. Terms of the deal were not disclosed. Both companies and their leadership teams have been well […]

The post CDP BlueConic Acquires First-Party Data Collection Startup Jebbit appeared first on AdExchanger.

A sudden awareness that summer shark season is upon us leads indirectly to the subject of Syfy channel, which was once a major player in the summer shark arena.

A huge chunk of streaming subscribers are “re-subscribers,” at 42% — younger viewers who are 18-44 years old and more likely to be in family households.