Month: July 2024

The campaign “It Starts on TikTok” features standout UK athletes and highlights the app’s behind-the-scenes connection to the global sporting event.

The tech company is asking a federal appellate court to reinstate a lawsuit claiming that the Center for Countering Digital Hate scared off advertisers with reports about offensive speech on the
platform.

Siding with Amazon, a federal judge has dismissed a complaint alleging that the company bilks consumers with its “Buy Box” — which offers people the ability to immediately purchase items.

In the new role, Akhil Parekh will be responsible for expanding Nielsen’s products and enhancements throughout the “advertising ecosystem.”

For the first time in U.S. history, the FTC has banned a digital platform from serving users under the age of 18. The FTC accused NGL – a social media app that delivers anonymous messages – and its
co-founders of unfairly and “aggressively” marketing the service to children and teens.

Etsy launched an ad campaign Tuesday, along with changes to its policies that reflect a growing need for a blend of technology and human connections and creativity.

Maria Pousa, Chief Growth Officer, Digilant

This year will see a hotly contested election cycle in the U.S., but that’s not all — pivotal and contested elections have been happening all over the globe — almost 49% of the world will vote this year.

In the U.S., from a media-spend perspective, the 2024 election cycle is expected to be record-breaking, and in a highly polarized society, every vote counts. As seen in previous election cycles, misinformation, fake news, ad fraud and the unethical use of data can be expected to rise. This year, marketers are also adding AI to their challenges to navigate.

Advertisers risk unwittingly aligning their brands with undesirable content in these unpredictable environments. At the same time, brands and agencies are powerful participants in this industry — and how they spend their media dollars matters more than ever.

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There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register. There are 68 names on the confirmed list. Some of them will testify live, and others […]

The post The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising appeared first on AdExchanger.

Knowing how the brain works can become a Holy Grail for a search and advertising company, and discovering what types of factors AI and the human brain have in common can further innovations.