Month: July 2024

Google’s latest features to boost tools supporting creative, performance and transparency in its ad platforms began rolling out today in Performance Max and YouTube video ad placements.

Top-performing brands prioritize creator authenticity, brand alignment, and retention, according to a TikTok report that analyzed brands using creators to generate the highest Earned Media Value on
the platform to understand which strategies and metrics correlate with success.

The bill — which would restrict tech companies’ ability to serve content to minors and handle their data — passed 91-3 in the Senate, but is expected to face opposition in the House.

Despite Google announcing it won’t phase out third-party cookies in Chrome after several delays, the industry is still trending toward a cookieless future between regulatory pressures and consumer demands. 

While the ongoing threat of signal loss continues to loom over the industry, this shift gives brands more time and freedom to ensure they introduce the proper infrastructure, run tests to future-proof their marketing strategies and continue delivering targeted advertising that reaches the right person at the right time. This includes combining first-party and third-party data to improve data quality, gain precise targeting and accurate measurement and see an immediate impact on ROI.     

To that end, data providers are joining forces to help brands build effective marketing strategies now and well into the future, focusing on enhanced data, interoperability and data compliance. 

In this Q&A, Chris Moore, head of strategic partnerships at Publishers Clearing House (PCH) Media, and Scott Kozub, vice president of product management at Experian, discuss how connectivity paves the road to data-driven advertising and why collaboration between brands, marketers and data providers is essential to making that happen.

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Comscore’s Video Metrix Multi-Platform now includes YouTube CTV data, inclusive of co-viewing, in the U.S. Comscore will now offer video ad measurement across desktop and mobile browsers as well as
mobile apps, and says it is the first measurement service to offer a complete view of ad traffic across desktop, mobile and CTV.

The business model, set to launch later this quarter, will support a revenue share program with publishers.

Beloved alt-weeklies like the Village Voice have started publishing what appears to be AI-generated clickbait about OnlyFans.

Growth agency Myosin Marketing is hoping your desire to do some good in the world will supersede your annoyance at getting a random text.

The post Marketing Agency Myosin Lets Consumers Give Your Media Budget To Charity appeared first on AdExchanger.

The “Kamala is brat” meme is already over. Not so with the whole coconut thing, though. It has rolling power.

Artificial intelligence search engine Perplexity has been making headlines over the past month, as the recipient of more than one cease and desist letter from publishers like Condé Nast and Forbes, citing claims of copyright infringement.

And while the company’s chief business officer, Dmitry Shevelenko, maintains that its use of publishers’ articles falls within the “fair use” doctrine of copyright law, he said he hopes Perplexity’s new Publisher Program, launching today, will get the artificial intelligence company back in the media’s good graces.

At its core, the Publisher Program is a revenue-share deal between the AI company and publishers, based on revenue made from advertising on Perplexity’s platform — a business it has not yet launched but is planning to have operational by the end of the year. 

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