Month: July 2024

While the prevalence of both is growing fast, the study also showed that demand-side platforms are doing a relatively effective job of blocking both, especially ads served adjacent to misinformation.

ABC’s interview with President Biden Friday night was so cringeworthy that it became almost too difficult to watch.

The silver lining – which may not be much of a positive – is that overall commercial interruptions may be limited to four to six minutes per hour.

It’s become a cliché by this point that no advertiser wants to end up on the cover of The Wall Street Journal because of a brand safety scandal.  But that fear has caused “a massive overcorrection,” says Mia Libby, the WSJ’s SVP of enterprise, on this week’s episode of AdExchanger Talks. It’s okay – and an […]

The post Brand Safety Is Critical – But Don’t Overdo It appeared first on AdExchanger.

Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork is available for download tracking but imposes privacy restrictions, making life harder for advertisers and ad networks. Consequently, numerous campaigns are still tracked by […]

The post The Future Of Probabilistic Attribution: What Will Apple Do Next? appeared first on AdExchanger.

Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads.

The post Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It appeared first on AdExchanger.

In the seemingly never-ending saga around cookies’ official sunsetting from digital advertising, more companies are entering the fray in an effort to secure a foothold among those looking for cookie replacements.

One identity resolution company recently generated some positive results with a media agency. IntentIQ used an approach that blended cookie-based and cookie-less solutions in a partnership with independent full-service agency Involved Media for a campaign executed for an education client (which both companies declined to identify).

The campaign was executed over the course of two months with Intent IQ’s IIQ identifier, and the steps included onboarding advertiser first-party data, building both cookie- and cookie-less-based look-alike audiences, activating audiences on the client’s preferred DSP and full-funnel attribution across all devices (Android and iOS), with an emphasis on cookie-less environments.

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We’re 20 months into the AI marketing revolution, and CMOs are more focused on scale and efficiency than on creating animated footage from whole cloth.

Consider the example of Shapermint, a direct-to-consumer fashion brand that has used generative AI to scale up its influencer program. The company’s in-house team developed an agent (dubbed “Altair,” after the star) that can generate scripts and storyboards for TikTok and Instagram Reels that are then distributed to influencers.

Though Massimiliano Tirocchi, CMO of Shapermint’s Uruguayan parent company Trafilea, has grand ambitions — he wants “to power our entire creative process” with AI — Altair is being used for everyday work that would previously have been done by the firm’s in-house marketing team. Nine months after launching the tool, it’s helped his team cut production time on influencer creative by around 70%, he said.

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This article was first published by Digiday sibling WorkLife

Poor hiring practices are starting to bubble up for employers, and not in a good way.

A growing number of people are airing their grievances about badly conducted hiring experiences, which are a turn-off to other candidates, according to data from platforms like Glassdoor.

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