Month: July 2024

The first half of this year has been a strange combination of marketers’ desire to get back to basics (the push to prioritize brand building) and explore new, emerging areas (commerce media plays; generative AI). At the same time, as marketers continue to deal with squeezed budgets and increasing expectations to do more with less, they seem to be sticking their heads in the sand about problems that will need their attention just not right this second (TikTok’s looming ban; Google’s cookie crumble delay). 

Before the second half of the year gets underway, let’s take a look back at marketers’ priorities for the first half of 2024. 

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It’s been a busy summer for Bon Appétit and Epicurious’ editor-in-chief Jamila Robinson, who stepped into the top editor role last September. 

Amid changing algorithms and impacts to search traffic, Robinson is prioritizing relationship building between audiences and Condé Nast’s cooking brands by expanding the coverage of food to include categories like sports and relationships, challenging the idea of “traditional” cooking and building new subscriber products. 

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Most of the third season of what had been my favorite TV series is sad, anxious, lackluster and stuck, just like main character Chef Carmen Berzatto.

A new report by “The Washington Post” shows there is a major audience key to social media success currently absent from Threads– content creators.

Mississippi is seeking to scuttle an injunction that blocked enforcement of a new law that would require digital platforms to verify all users’ ages, and prohibit minors from creating social media
accounts, without parental permission.

Advertisers now will only be able to reach teens using “a few broad targeting options, such as location, language, and device-related information,” TikTok said in a blog post, and “will not be able to
reach teens in the United States using any personalized targeting and campaign selections.”

Microsoft reportedly will require its China-based staff to only use iPhones for work. Microsoft reportedly will block Android devices from accessing its corporate platform because Google’s mobile
services are not available in China.

National Amusements will get $2.4 billion in cash, and non-voting shareholders will receive $4.5 billion in stock.

Meta Platforms is seeking to immediately appeal a ruling that allows Australian billionaire Andrew Forrest to proceed with claims over fraudulent cryptocurrency ads that used his name and image.

Google Deepmind researchers released a report that warns misuse of AI in “mass production of low quality, spam-like and nefarious synthetic content” may promote distrust of all digital information.