Month: July 2024

Far from being a win for HyphaMetrics, Nielsen execs assert the dismissal of a Nielsen patent infringement suit was actually a win for Nielsen.

GroupM expects to benefit through access to a trove of data owned by the grocery giant that will help develop insights and hone strategic planning capabilities in the retail media space. Tesco Media,
powered by data science subsidiary Dunnhumby, in turn will have access to GroupM clients to showcase its on-site, off-site and connected store offerings.

Some Tour de France teams are participating in fewer “breakaways.” Is this an issue for those teams’ TV-hungry sponsors?

Ram Singh, who reports to Night Market President Randy Browning, will oversee the agency’s Neon AI optimization platform in addition to overall analytics.

Havas originally introduced MRPs – or “meaningful rating points” – five years ago, as part of a broader “meaningful media engagement” effort utilizing a proprietary “media experience” operating system
dubbed MX.

Apparently not satisfied with human hijinks on our reality-competition shows, Peacock introduces a reality-competition show starring bears.

Index Exchange product team members outlined the reasons they believe Google’s Privacy Sandbox in its current form poses “major risks to publishers and the overall programmatic ecosystem.”

Reports of intimate images and video posted online without consent are growing, and deepfakes add a horrifying new dimension to the problem. Google insiders say they’ve struggled to get executives to act.