Month: July 2024

In line with Telegram’s new premium business features, the messaging app is expanding “Stars,” its in-app digital currency, to premium users for paid content.

Kara Ullmann, head of political, US, Seedtag

CTV advertising will be front and center throughout this year’s election season, with political ad spend on CTV projected to increase by 506% from spend in 2020, according to eMarketer. CTV will be essential for the presidential candidates and even more so for those down-ballot. Despite the apparent differences between advertising to voters and advertising to potential customers, the two overlap more than marketers may expect. 

Advertisers look to technology to ensure campaigns effectively reach critical, persuadable voters — many of whom are underrepresented in traditional voter files. When advertisers leverage technology to analyze real-time data on media consumption and online behavior, they ensure messages are delivered, relevant and engaging.

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Alphabet shows how its machine learning, AI, camera and self-driving car technologies can cross ad boundaries despite not always being profitable for its multibillion-dollar core business.

A company release says: “As part of broader website changes across Paramount, we have introduced more streamlined versions of our sites, driving fans to Paramount+ to watch their favorite shows.”

It seemed to me, and possibly many others, that no presidential debate in history was as hyped and anticipated as this one.

Andreessen Horowitz is betting the house on crypto. (Yes, really.) This spring, the VC firm schooled a new batch of founders that it hopes can prove the technology is good for more than scams and speculation.

A 25-year industry veteran, Rosti most recently served as chief digital officer at Publicis Health Media, where he led a team of over 250.

BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.

The post This Startup Is Serving Up A Cocktail Of CTV And DOOH appeared first on AdExchanger.

Happy Independence Day! Stay cool out there, and here’s a deep cut for you with a summery theme. This classic comic first ran in June 2011.

The post Comic: Feeding The Graph appeared first on AdExchanger.