Month: July 2024

X has decided to rejoin the coalition of online providers and brand partners, working to uphold the group’s brand-safety requirements and potentially win back advertisers.

Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

The post Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory appeared first on AdExchanger.

The carmaker says that China tariffs will impact its core product, the Polestar 2, amid growing financial pressure.

Similarweb CEO Or Offer believes the acquisition marks a significant step in expanding the company’s data capabilities in app analytics, which is estimated to reach $15.7 billion by 2028.

The Lego Group spends an estimated $450 million annually on measured media, according to agency research firm COMvergence.

The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships,
services and technology to support campaigns.

For those who fear advanced AI will soon replace the manual functions of media planning, new research indicates most advertisers and agencies still are pretty old school when it comes to the process,
relying on spreadsheets — not even dashboards.

Paramount Global is looking to merge its streaming business with an existing legacy TV/studio-based premium streaming platform, possibly Warner Bros. Discovery’s Max streamer service. Separately,
Paramount is also considering a deal with a technology/media-focused company, according to the business TV network.

The name change leans into the patented VEIL (video encoded visible light) watermarking technology it acquired in 2021.