Month: July 2024

“Can you tell me which hour of the day is most profitable for us?” It’s a familiar scenario: You’re meeting with your client to review their latest campaign dashboard, and your client asks for a custom metric that goes just beyond the dashboard you’re sharing with them. You say you’ll check with the team and […]

The post End The Insight Doom Loop appeared first on AdExchanger.

WPP Chief Technology Officer Stephan Pretorius is a rarity. He’s one of the few CTOs who never formally studied computer science, software development or engineering. Everything he knows about technology he learned through a combination of practical application, intuition and osmosis, Pretorius says on this week’s episode of AdExchanger Talks. But his circuitous route into […]

The post The Skeptical Technologist appeared first on AdExchanger.

Investor, industry veteran and former SpotX CEO Mike Shehan returns from the ad tech sidelines to join the C-suite at Telly, a startup that gives away free TVs in exchange for viewer data.

The post Former SpotX CEO Mike Shehan Returns To Ad Tech As Telly’s First CRO appeared first on AdExchanger.

Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]

The post Vendors Like RTB House And Raptive Bought In To The Privacy Sandbox. Do They Feel Burned? appeared first on AdExchanger.

MiQ is acquiring PathLabs, a platform for independent agencies. Plus, Pinterest and LinkedIn are trying to get included in more media plans.

The post Winning Big By Going Small; Platforms Try Outsourcing Ad Sales To Pubs appeared first on AdExchanger.

Making videos can be a lot of work, making the idea of outsourcing that labor pretty tempting. And the arrival of generative AI tools capable of creating everything from scripts to thumbnails can be especially enticing.

But there are also reasons for creators not to hand over their YouTube channels and TikTok accounts to the likes of ChatGPT and RunwayML. For starters, some audience members strongly oppose creators’ extensively using of generative AI tools. And more to the point, creators recognize a need to maintain some human connection with their audiences.

That’s not to say that creators aren’t incorporating generative AI tools into their video workflows. They’re just taking care to avoid AI overtaking their videos and even adopting policies governing their AI use, as covered in the video below.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Google’s sudden U-turn on its plan to scrap third-party cookies, after years of promising otherwise, is like a TV show hyping up an epic twist, only to reveal it was all just a dream. No surprise ad tech leaders are pulling their hair out in frustration.

But they’re also trying to keep calm — they can’t afford to lose focus. Especially when it’s still uncertain if Google’s pivot will render all their efforts and investments for a third-party cookie-less Chrome world obsolete.

The details — what little there are — can be read here, but the crux of it is this: after four years of promising the ad industry it would eventually rid its browser of third-party cookies, Google has now said it’s going to let users decide whether they will be tracked by cookies.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

As July comes to an end, gaming industry leaders are reflecting on their favorite games of the year so far.

2024 has been a difficult year for the gaming industry. In the first six months of the year, publishers laid off thousands of workers as they scrambled to adapt to a general audience shift away from premium console games and toward free-to-play or live-service titles. Despite these challenges, however, game publishers have continued to put out new, high-production-value titles, and movers and shakers in the space are still more than willing to play them.

Digiday contacted 11 leading executives and creators in the gaming space to get a sense of what they’ve had the most fun playing in 2024. Here are their answers. (So far, the winner appears to be “Helldivers 2,” with “EA Sports College Football 25” taking second place.)

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Google’s latest third-party cookie pivot may initially be a relief to some – even if they’re skeptical about the decision – but it’s not a game changer for many marketers. 

The back-and-forth of the Chrome cookie saga over the last four years has had all the dramatic elements of a classic will-they-won’t-they soap opera. Twists and turns. Delays. Competitors changing the game. Everything aside from the epic conclusion.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.