Month: July 2024

For its first several decades, the upfront marketplace — the selling season in which billions of dollars are placed ahead of the upcoming TV season — was in some ways based on relationships between TV sellers and agency buyers. 

Now, however, there’s a new participant that’s quietly made its presence felt in the upfront — this year more than ever: programmatic investment. 

Several heads of investment at media agencies acknowledged that a larger percentage of their upfront spend on behalf of their clients is being handled programmatically, with hands-on-keyboards rather than handshakes. (can we give a ball percentage on deals handled programmatically?)

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QB Patrick Mahomes, who must avoid beer ads, films a Coors commercial that’s then buried in a time capsule.

By shifting regulatory power away from government agencies and to the courts, recent SCOTUS rulings may be a boon for a tech industry under fire.

Upside Foods is slashing staff, citing legislative, regulatory, and funding headwinds.

Walmart will power e.l.f.’s new virtual kiosk, where U.S. visitors can purchase a physical hoodie highlighting the brand’s cruelty-free products.e.l.f. Beauty will become the first beauty brand to
test real-world commerce in virtual gaming platform Roblox.

The virtual experience in Roblox features virtual rides and a token-based mixed-reality rewards program, furthering Six Flags’ recent foray into digital environments.

A federal judge on Monday blocked a Mississippi law that would have required “digital services” providers to verify all users’ ages, and prohibited minors from creating social media accounts, without
parental permission.

Across 17 TV networks, the “CNN Presidential Debate” earned a collective 51.3 million Nielsen-measured viewers, down 30% vs. the first Presidential debate in 2020. The first Presidential debate in
September 2020 earned 73.1 million – the third most-watched debate in U.S. history.

The Supreme Court on Monday declined to definitively rule on First Amendment challenges to sweeping Florida and Texas laws that restrict social media companies’ ability to moderate content.

The “Climate Action Marketplace” is being developed with SeenThis and Pubmatic, as well as Orion “opted-in partners.”