YouTube has a commanding 9% share of streaming video usage, according to Nielsen’s ‘Gauge’ measure. Is its young audience a key?
Ascential: Hudson MX Sale ‘Ongoing With Multiple Parties’
“The company will provide a further update at or before its forthcoming half year results announcement,” an Ascential plc statement to shareholders reads.
Temu May Face Same Fate As TikTok In U.S.
Temu has made inroads into the U.S. in less than two years, but some believe it is a bigger threat to U.S. consumers than ByteDance’s subsidiary TikTok.
7-Eleven Is Reinventing Its $17B Food Business to Be More Japanese | WSJ The Economics Of
CIMM Names OMD’s Hanson To Board
OMD USA CEO Chrissie Hanson replaces Bharad Ramesh, who recently departed GroupM.
Inside The Fall Of Oracle’s Advertising Business
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline […]
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Pearls Before Swine by Stephan Pastis for Mon, 01 Jul 2024
How To Max Out Amazon Prime Day
Brands and marketers should Use Amazon Marketing Cloud to refine their audience, grow organic reach before Prime Day, and promote Subscribe & Save.
Google Battles With ‘Not,’ Prepositions, Measurement – Despite AI Advancements
Users need to rephrase searches to find the information they seek, and marketers need to focus on clarity in content and communicate relationships between key concepts and phrases, with attention to
those nuances when creating keyword matches and tags.
those nuances when creating keyword matches and tags.
Meta’s Pay for Privacy Model Is Illegal, Says EU
In the latest big tech reprimand, European Commission officials say the tech giant must offer another option for EU users to opt out of targeted advertising.