Month: July 2024

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Google may have changed course on its approach to third-party cookie deprecation on Chrome, but that doesn’t mean brand marketers should take their foot off the pedal when it comes to testing cookie-less targeting solutions.

At least that’s what Rachel Cascisa, vp of platform adoption at Publicis’ marketing tech company, Epsilon, believes. As it is, recent studies from Adobe and Epsilon have found that marketers are “considerably less ready” for third-party cookies to disappear from the advertising ecosystem in 2024 than they were in 2022. And while Chrome may not experience total deprecation after all, by and large industry executives are estimating a steep drop off, upwards of 70% to 80%.

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Meta’s AI Studio will let users build virtual characters, with a few limitations.

More than 85,000 TikTok videos were posted about Harris after President Biden left the presidential race, generating over 1.8 billion views – almost double the total the previous year, according to
social analytics company Zelf. The new posts showed 49% more engagements with positive content than with negative content – marking a major shift in how the public now sees Harris.

Fans can expect new augmented-reality experiences and behind-the-scenes footage as Snap works with the International Olympic Committee, NBCU and WBU, Coca-Cola and more brands.

Connatix and JW Player are poised to strike a deal that will effectively amount to a merger of the two companies, according to sources, as the much-anticipated wave of mergers and acquisitions in ad tech gathers pace.

The private equity firm with a controlling stake in Connatix, Court Square Capital Partners, is understood to be the main source of funding for the deal — Digiday was unable to establish a proposed valuation for JW Player — albeit any proposed transaction is likely to be publicly framed as a merger.

Separate sources familiar with the developments told Digiday that senior executives from both Connatix and JW Player are understood to have met in recent weeks to decide upon operational efficiencies, such as corporate branding, and how best to harmonize their business offerings.

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Apple reportedly will begin rolling out the product in software updates by October, arriving several weeks after the launch of iOS 18, iPadOS 18 and macOS Sequoia. Apple Intelligence could become
available to software developers for early testing as soon as this week via iOS 18.1 and iPadOS 18.1 betas.

“Deadpool & Wolverine” also now ranks as the eighth-highest domestic opening for a theatrical movie of all time, and the fifth-highest superhero film of all time.

WPP was awarded the business after a competitive review and has created a dedicated cross-agency solution led by VML’s Amazon Center of Excellence in Luxembourg.

Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would affect development and adoption for the Chrome Privacy Sandbox.

The post Google Says It’s Still Figuring Out How A Cookie Opt-In Model Will Work appeared first on AdExchanger.