Less BS, More Facts, Some Opinions
Getting ready to travel and being on the road puts people in a shopping mood – and not just for buying travel-related products. According to research released by TripAdvisor last month, 84% of travelers are actively in the market for electronics, streaming services, food, booze and financial services. This tendency creates a unique opportunity for brands […]
The post Travelers Just Want To Spend appeared first on AdExchanger.
Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy. Its camping business is growing on the strength of Yeti and Stanley, a drinkware brand with […]
The post How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales appeared first on AdExchanger.
Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU’s new digital regulations.
The post TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat appeared first on AdExchanger.
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Publishers are finding the digital landscape to be a complicated one lately, what with the blurring of Google’s phase-out of the third-party cookie and the proliferation of made-for-advertising sites, among other issues. So, believe it or not, many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Connected TV is maturing, taking up more and more ad dollars as advertisers look to it as a means to boost brand awareness while simultaneously driving performance.
For the last year, fast-food restaurant Carl’s Jr. has been spending more on the channel — more for performance than anything else. Over the last year, the restaurant chain has increased its CTV spend from 15% of its budget in 2023 to 20% of its budget this year. (The company did not disclose specific dollar figures.)
“Store visits is what we really want to measure as we start to view CTV as a performance channel,” said Jennifer Tate, CMO at CKE Restaurants, parent company to Carl’s Jr. “We view CTV as both important for awareness and brand messaging, but also critically important that it’s driving store visits.”
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Subscribe: Apple Podcasts • Stitcher • Spotify
As the creator economy grows, the very definition of what makes a creator or influencer changes. It has expanded to be inclusive of everything from college athletes under the name, image and likeness (NIL) policy change in 2021 to the latest crop of virtual influencers, springing up alongside generative AI advancements.
For Nicole Dye Anderson, svp, head of media relations and influencer strategy at Wells Fargo, influencers can extend to anything from celebrities to media personalities.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
CMOs have long been pressured to do more with less.
The push for that efficiency continues — despite squeezed budgets, an evermore fragmented media landscape and an evolution of the CMO role that’s made it more difficult. How CMOs are posturing themselves to the industry was clear in how the showed up at Cannes. It’s easy to see how the pitch of generative AI tools to help brands do more with less could be appealing to marketers. It remains to be seen whether these tools actually deliver on that pitch.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
For its first several decades, the upfront marketplace — the selling season in which billions of dollars are placed ahead of the upcoming TV season — was in some ways based on relationships between TV sellers and agency buyers.
Now, however, there’s a new participant that’s quietly made its presence felt in the upfront — this year more than ever: programmatic investment.
Several heads of investment at media agencies acknowledged that a larger percentage of their upfront spend on behalf of their clients is being handled programmatically, with hands-on-keyboards rather than handshakes. (can we give a ball percentage on deals handled programmatically?)
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.