Apple TV+ Weighing Ads, Tracking

Apple’s earnings results on Thursday will demonstrate that analysts see iPhone revenue as the “bellwether” for its business, but it’s clear that company execs want to rely on advertising as a backup.

Apple TV+ Ads Seen As A Revenue Backup To Slumping iPhone Sales

Apple’s earnings results on Thursday will demonstrate that analysts see iPhone revenue as the “bellwether” for its business, but it’s clear that company execs want to rely on advertising as a backup.

Hijab Brand Uses AR To Transform ‘Liberty’ During Paris Games

The application augments France’s Liberty icon’s Phrygian cap into a hijab to draw attention to the Paris Games’ ban on the garment.

Sports Hijab Brand Uses AR To Transform ‘Liberty’ During Paris Games

The application augments France’s Liberty icon’s Phrygian cap into a hijab to draw attention to the Paris Games’ ban on the garment.

Nielsen v. TVision Also Ends With A Stipulated Dismissal

Like a similar dismissal of a patent infringement suit against HyphaMetrics, Nielsen execs say the dismissal of its suit against TVision shows it can defend its patented technology without settling or
going to court.

NYT Advertising Shares Data From AI Targeting Strategy

BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increase the likelihood of successful results from ad targeting based on audience interests.

People Are Using Memecoins to Bet on the US Election

While a fight over betting on US elections plays out in court, the tech-savvy are gambling hundreds of millions of dollars on cryptocurrencies inspired by politicians.