Month: July 2024

Coding was a preserve of elites, until BASIC hit the streets.

Last week, before Google dropped the news that it’s not dropping third-party cookies, I was a guest on publisher consultant Alessandro De Zanche’s new and cleverly named “Not Just ADZ” podcast. At one point, I made an offhand comment that I’ve been writing about the end of third-party cookies for so long that I would […]

The post Not Another Think Piece About Unkillable Cookies On Chrome appeared first on AdExchanger.

After years of delayed deadlines, Google has finally put third-party cookie deprecation to rest.  Last Monday’s announcement begets a slew of industry questions about the implementation and impact of Google’s proposal for the user opt-in mechanism, and only time will tell when they will be answered. One thing is clear, however: Google is acknowledging its […]

The post The Cookie Conundrum Proves Google Couldn’t Collaborate In The Sandbox appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? The biggest grocery chains with sophisticated retail media businesses have already harvested the low-hanging fruit of advertising. They have on-site and off-site supply, channel partnerships, self-serve and managed service offerings, and they’ve effectively converted most old-school shopper marketing budgets to […]

The post Ads For What You Can’t Get At Walmart; Anything Is Possible appeared first on AdExchanger.

It could be said that the industry is in the midst of the AI marketing revolution, in which the promise of generative AI is to make marketing more efficient than ever. As more platforms become embedded with AI, like Google’s search function or Firefly in Adobe, tools have flooded the marketplace, tasking agencies to test and learn before incorporating those tools into their toolbelt for client work.

Back in May, Facebook and Instagram specifically rolled out “Made with AI” labels, alerting users that generative AI may have been used in a piece of content. That label has since been updated to read “AI info.” Essentially, when a user shares content that has been either created or altered using AI, the label appears on that Facebook or Instagram post so that other users on social are aware that an AI tool was used to either generate or make changes to that content. For example, a song created using AI-generated vocals would be labeled with the “AI info” tag. While meant to inform users, one agency exec said it’s caused apprehension with clients who don’t necessarily want their social posts labeled as such. Meaning, the tools that were supposed to make marketers’ jobs more efficient may have created cogs in the machine.

This conversation has been lightly edited and condensed for clarity.

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Made-for-advertising sites are a touchy subject on both the marketer and publisher sides of the coin. But their proliferation in the digital ad space is undeniable.

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YouTube dominates TV viewing time and is pulling in TV ad dollars, but its ad growth is slowing, likely due to Amazon’s aggressive foray into TV ads and live sports. In other words, the battle for ad supremacy in the channel just got fiercer.

How fierce? Well, if the last quarter is anything to go by, YouTube — sometimes considered the least talked about video company — might just end up being the loudest contender.

YouTube’s ad revenue slipped from 21% in the first quarter to 13% in the second. Google blames it on last year’s sluggish start affecting this year’s growth.

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This article was first published by Digiday sibling ModernRetail

Luxury brand Coach made its first moves in the gaming world as it works to appeal to younger, digital-focused shoppers.

The fashion house and parent company Tapestry announced partnerships in July as part of a campaign called “Find Your Courage,” which brings Coach items and themes based on the brand’s spring collection to the online game platform Roblox and social avatar app Zepeto.

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Last week, Google announced an “updated approach” to its earlier plans to remove support for third-party cookies in its web browser Chrome, a move that disrupted four years of preparation among its industry peers.

The earlier proposed removal of third-party cookies — the connective tissue of the $225 billion online ad industry — from Chrome mirrored Apple’s earlier decision to do likewise in its Safari web browser.

However, Google Chrome is easily the web’s most popular browser, and its ad stack is a central pillar of the ad-funded internet, so Google’s approach had to differ from Apple’s unilateral methods. 

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Last week, the NBA announced it — finally — wrapped negotiations between the league and media companies over its broadcast rights.

But the fight over which media companies are able to provide NBA coverage, and rake in the advertising dollars targeted at basketball audiences, isn’t yet over.

So, what’s going on, and why does it matter for advertisers?

Previously, broadcast rights were split across two packages. Games in the regular basketball season, playoffs and conference finals were divided between Disney-owned ABC and ESPN, and Warner Bros broadcast network Turner Network Television (TNT); ABC was the sole broadcaster for the NBA Finals.

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