Month: August 2024

Google says additional safeguards will apply to Search AI Overviews, YouTube AI-generated summaries for Live Chat, Gems and image generation in Gemini, extending restrictions more widely across its AI
ecosystem. For ads, Google requires that advertisers disclose when an ad or video includes synthetic content that does not authentically depict real or realistic-looking people or events. Google also
recently added generated disclosures for YouTube Election Ads for some formats on the video-sharing platform.

Groupon coupon codes for dining and entertainment discounts took many iterations as the model matured from paper printouts to digital. Valpak has now consolidated its offerings and magazines to
rebrand “Clipper Magazine” into Clipp.

An ongoing legal row over accounts allegedly spreading disinformation has escalated between Brazil’s top court and the owner of X.

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9. It also doesn’t want Index Exchange CEO Andrew Casale, OpenX CEO John Gentry, Vox CRO Ryan Pauley or The Trade Desk’s CRO Jed Dederick on the stand. And the […]

The post Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial appeared first on AdExchanger.

AI has been used to create fake reviews in app stores, according to recent data – which artificially inflates an app’s credibility and gets people to download potentially harmful or deceptive
content.

More than a third of people said AI performs better than humans at customizing the content they see online.

Ford has also withdrawn from the Human Rights Campaign’s Corporate Equality Index.

Building a future with first-party data with guardrails means advertisers must find ways to provide consent from consumers – and discover a method to keep their brands safe from outside influences.