Month: August 2024

New commercial resurrects Alanis Morissette’s song “Ironic,” featuring her as narrator, with a dozen visual references to the original music video.

TNT’s last push into scripted dramas kicked off at the Turner Networks upfront in 2015.

It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests.  These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed […]

The post Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging? appeared first on AdExchanger.

M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still needs to grasp the finer points of the advertising game.

The post Circana Acquires NCSolutions And Nielsen’s MMM Biz; Netflix Goes Toe To Toe With Prime Video appeared first on AdExchanger.

To wrap up Digiday+ Research’s 2024 CMO Strategies series, we’re looking at some of its biggest trends and breaking down key findings from each report.

The current state of marketing channels

Each of the four channels Digiday+ Research examined in our CMO Strategies series draws on a different set of marketing tactics and is influenced by distinct consumer and advertiser trends. Among the four channels, social media had the highest overall channel usage for paid ads, at a 97% usage rate among survey respondents. Display ads came in second place, with 75% of respondents saying that they use the channel for paid ads, an increase of 14 percentage points over last year. However, while the top two channels have taken up a large amount of marketers’ attention this year, retail media also saw an increase in adoption, from 40% in 2023 to 53% in 2024.

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This story was first published by Digiday sibling WorkLife

This year, Verizon received a record 49,000 applications for its summer internship program. 

It’s a signal from interested undergraduate students who are hoping to position themselves as candidates for hire at the end of the 10-week program. At the same time, companies aren’t just looking to rising seniors and juniors anymore for internship opportunities, but instead recruiting folks as young as rising sophomores. That’s a part of a talent shortage impacting companies across the country. 

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Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries. 

Last week, 22 staffers were laid off from Time — which is owned by Salesforce founder and CEO Marc Benioff and his wife and philanthropist Lynne Benioff — as part of a larger reduction of operational costs amid ad revenue declines. Cuts were made to the editorial, sales, marketing, technology and TIME Studios teams, according to a memo from CEO Jessica Sibley sent to Time staffers last week that was shared with Digiday. And more cost cutting measures are coming down the pike, including limiting contractors and downsizing its New York headquarters. 

At the center of these changes is focusing the company’s editorial and business strategy on its “most commercially successful work” and the “biggest opportunities for growth” at Time, which is its coverage of leadership – particularly in the categories of AI, climate and health — Sibley wrote. That, in part, has played a big role in the transition to the sales team’s B2B revenue strategy. 

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The 2024 election cycle was always going to be disruptive for advertisers during the fourth quarter – that’s the norm for advertisers every election year. 

The tumult of the presidential election this summer, with the Democrats changing nominees as well as the assassination attempt on former President Trump, however, isn’t the norm. Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on how the election cycle is shaking out, how contentious the presidential candidates’ advertising will be and how the dominant channels for political advertising may be changing.

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Tennis fans shouldn’t be surprised to see IBM’s Watson bringing even more AI commentary to the 2024 US Open. It’s been a partner with the tournament so long, it could be playing doubles.

Partners since 1990, the U.S. Tennis Association and IBM’s new features include using generative AI to create real-time match reports and AI-generated long-form articles reviewed by USTA’s editorial team. This year’s tournament, which began Monday, will also give fans more frequent AI voice commentary using IBM’s latest AI models to power more expressive and contextual insights. Meanwhile, a redesigned SlamTracker offers in-depth analysis before, during and after each match.

Using Watson helps bring depth, speed and scale to USTA’s editorial coverage, said Brian Ryerson, USTA’s senior director of digital strategy. He said it also helps solve the “blank page problem” as the team keeps up with more than 200 matches. IBM also is using the tournament to showcase its Watsonx governance platform, which adds guardrails to monitor and mitigate inaccuracies from the LLM. The AI models collect more than 7 million data points during the tournament ranging from serve speed stats and win-loss ratios to analysis from thousands of tennis articles and blogs.

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