Month: August 2024

At issue is whether digital collectibles can be considered a security. “What the SEC has done directly affects my ability to make a living,” one plaintiff says.

For the Daily Mail, the best way to foster advertiser trust is to work directly with brands. The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media, said Hannah Buitekant, commercial director at Mail Metro Media, […]

The post How The Daily Mail’s Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business appeared first on AdExchanger.

Since 2018, which is when California first passed the California Consumer Privacy Act, 18 other US states have enacted their own comprehensive data privacy laws. The International Association of Privacy Professionals diligently maintains an incredibly useful US state privacy legislation tracker, which I make sure to check every couple of weeks. But remembering the nuances […]

The post Don’t Sleep On Maryland’s Strict New Data Privacy Law appeared first on AdExchanger.

Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates.

The post Netflix Gets Into Clean Rooms; Can AI Fix CTV’s Fill Rate Problem? appeared first on AdExchanger.

Back in the first quarter of the year, Netflix’s new ad chief, Amy Reinhard, was wrapping up her European ad industry meet and greet in London.

While there, she met with executives from GroupM to hear how they prefer to work with Netflix and, more crucially, their expectations. It was during this chat that she got a key piece of intel: GroupM’s London office serves as the gateway to its global operations. Any worldwide deal with GroupM would start right there, in the room where she was tuning into the way things got done, according to someone familiar with the meeting.

At first glance, this might seem like just a casual observation. But on closer look, it highlights Netflix’s current position in the advertising world: a year and a half into its ad venture, Netflix has made some progress but is still figuring out the finer points of how the game is played.

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Creators may increasingly find themselves with more options for full-time gigs at influencer agencies.

Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands. This comes as various agencies need to move rapidly on social media trends and create more consistent, flexible content for their clients.

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Large language models powering AI search platforms like ChatGPT and Perplexity are still largely a black box, but some CRM and SEO providers are looking to give marketers more info about how brands appear on the inside — even from the outside.

Hubspot, for example, recently debuted a free new tool called AI Search Grader, which offers a way to test how brands are perceived by large language models — starting with OpenAI’s GPT-4o model. Through a partnership with OpenAI, the feature gives companies a quick report with benchmark metrics — such as brand sentiment and share of voice — along with personalized insights about product mentions, strengths and weaknesses within a category.

According to Hubspot CMO Kipp Bodnar, the goal is to help marketers better understand how brands appear in an LLM and help them start navigating an increasingly fragmented world of search beyond Google. It also uses some of the DNA from earlier Hubspot tools like its Website Grader. However, he said some aspects will get better in the coming months. The company also hopes to expand to other LLMs, but those deals are still in talks.

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This story was first published on sister site, Modern Retail.

To say that the language learning app Duolingo relies a lot on its green owl mascot — also known as Duo — is something of an understatement.

The fluffy bird is plastered all over the company’s merchandise, from plushies and t-shirts to beanies and backpacks. On TikTok, all of Duolingo’s posts feature Duo, and often the content riffs on memes about Duo guilt-tripping people when they skip a language lesson. It’s a tactic that has won Duolingo, and its feathery mascot, a massive, if niche, fanbase, especially among Gen Z. Duo was even permitted to walk the red carpet after the app was referenced in the blockbuster movie Barbie. 

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With the 2024 presidential election in full swing, ad buyers will contend with more political ad dollars in the marketplace. The flood of political ad dollars isn’t the only issue for marketers and ad buyers.

As political advertising ramps up, one performance marketing ad buyer believes that the platforms are getting more sensitive and potentially taking a harsher look at ads on the platform.

With that perspective has come a year where some of the platforms have detailed more safeguards put in place to manage the upcoming election spelling out content moderation as well as guidelines for what’s permitted and not for political advertisers.

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Durov has reportedly been detained in France over Telegram’s alleged failure to adequately moderate illegal content on the messaging app. His arrest sparked backlash and left some associates asking, what now?